When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Automate Workflows in MailChimp

本课程是 Email Execution: Automation, Testing & Audience Targeting 专项课程的一部分

位教师：Hurix Digital

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

3 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

3 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understanding that successful automation requires careful planning of customer journeys and trigger points rather than random email sequences.
Learning to use performance metrics to continuously improve automated workflows, turning email marketing into a measurable revenue driver.
Recognizing how to build automation frameworks that grow with your business while maintaining personal connection with subscribers.
Mastering the art of timing and relevance by connecting email delivery to specific subscriber actions and engagement patterns.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Email Execution: Automation, Testing & Audience Targeting 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Ready to transform your email marketing from manual to magical? This Short Course was created to help marketing professionals accomplish sophisticated automation without the complexity. By completing this course, you'll be able to set up triggered workflows that work 24/7, engage your audience at the perfect moments, and optimize performance using data-driven insights. By the end of this course, you will be able to:

Set up automated response workflows in MailChimp including triggers for engagement and re-engagement campaigns Assess automation efficacy by measuring response times and campaign flow, optimizing as needed This course is unique because it focuses on practical implementation with real MailChimp workflows you can immediately apply to your business. To be successful in this project, you should have a background in basic MailChimp email creation and list management.

单元详情

This module establishes foundational understanding of email automation concepts and MailChimp's automation capabilities to prepare learners for strategic workflow implementation.

涵盖的内容

3个视频2篇阅读材料1个作业

3个视频总计9分钟

The Business Case for Email Automation2分钟
Understanding MailChimp's Automation Features4分钟
Navigating MailChimp's Automation Interface - Part 13分钟

2篇阅读材料总计15分钟

Email Automation Strategy Guide8分钟
Podcast: Navigating MailChimp's Automation Interface - Part 17分钟

1个作业总计5分钟

Email Automation Fundamentals5分钟

This module provides hands-on experience in creating effective automation triggers and building complete welcome workflows using MailChimp's interface.

涵盖的内容

4个视频1篇阅读材料2个作业

4个视频总计15分钟

Why Triggered Emails Outperform Manual Campaigns2分钟
Creating Effective Automation Triggers5分钟
Setting Up Basic Email Triggers and Delays3分钟
Building a Welcome Automation - Part 25分钟

1篇阅读材料总计8分钟

Best Practices for Automated Email Design8分钟

2个作业总计25分钟

Create a Welcome Automation20分钟
Building Email Automation Workflows5分钟

This module develops analytical skills for measuring automation performance and implementing data-driven optimization strategies to improve engagement and conversion outcomes.