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Behavior Architecture - Understanding Human Behavior

Behavior Architecture - Understanding Human Behavior

位教师：Fractal Analytics Academy

7,891 人已注册

包含在中

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3个模块

深入了解一个主题并学习基础知识。

58 条评论

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

58 条评论

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Develop a better understanding of traditional human behavior theories.
Establish a connection between the human brain and behavior.
Identify the loopholes in traditional human behavior theories.
Assess the importance of different factors that come into play in human decision-making and apply new techniques to influence human behavior.

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要了解的详细信息

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作业

5 任务¹

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授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有3个模块

Understanding human behavior is one of the most intriguing yet challenging pursuits. Despite countless theories, we still struggle to decode why people act the way they do. This raises a critical question: Are we failing because we misapply these theories—or because the theories themselves have gaps?

In this course, you’ll explore the fascinating world of human behavior and uncover why traditional approaches often fall short. You’ll examine whether the problem lies in application or theory and discover innovative strategies to better understand and influence human behavior. Designed for beginners and those with some prior knowledge, this course welcomes professionals, students, and enthusiasts from diverse backgrounds. If you’re curious about what drives human decisions and want actionable insights, this course is for you.

单元详情

In this module, you'll explore the intricate connection between the human brain and behavior. Through an in-depth analysis of traditional human behavior theories, you'll will not only develop a nuanced understanding of established frameworks but also identify their inherent flaws and limitations.

涵盖的内容

8个视频6篇阅读材料2个作业

8个视频总计51分钟

Course Introduction2分钟
Human behavior - An Overview8分钟
Why Are We Failing?6分钟
Understanding the Human Brain9分钟
Consciousness and Decision-making7分钟
Unravelling the Non-Conscious10分钟
The Human Brain and Sports4分钟
Expert talk with Tanya Upadhyay4分钟

6篇阅读材料总计170分钟

Course Syllabus15分钟
Shankar Vedantam keynote: "The Hidden Brain" -- Strata + Hadoop 201410分钟
Why Good Leaders Make Bad Decisions45分钟
Harsha Unplugged - An Interview with Sachin Tendulkar 10分钟
Non-conscious Behavior and Sports30分钟
Peter McLeod et al. From eye movements to actions: how batsmen hit the ball.60分钟

2个作业总计40分钟

Graded Quiz: Brains, Behavior and more30分钟
Practice Quiz: Behavioral Brain Teaser10分钟

In this module, you'll delve into the intricate world of human decision-making, gaining valuable insights into the multifaceted factors that shape choices. You'll also learn the significance of emotions, context, and heuristics as integral components influencing the decision-making process.

涵盖的内容

4个视频2篇阅读材料2个作业1个讨论话题

4个视频总计24分钟

Emotions and decision-making8分钟
Understanding emotions5分钟
Impact of context6分钟
Decoding heuristics6分钟

2篇阅读材料总计55分钟

How emotions work | Neuroscientist Lisa Feldman Barrett10分钟
Dominic, B. (2017, July 5). Why no “paan” stains in our metro stations?45分钟

2个作业总计40分钟

Graded Quiz: Decoding Decision Making30分钟
Practice Quiz: Determinants of Decision10分钟

1个讨论话题总计15分钟

Context & Behavior15分钟

In this module, you'll gain profound insights for managing and influencing human behavior. You'll be able to apply these techniques and strategies that go beyond conventional approaches, enabling you to understand and influence human behavior the right way.