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学生对 IE Business School 提供的 Brand Identity and Strategy 的评价和反馈

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864 个评分

课程概述

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

热门审阅

SD

Aug 25, 2020

I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.

KS

Aug 1, 2021

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

筛选依据：

101 - Brand Identity and Strategy 的 125 个评论（共 245 个）

创建者 Leonardo B

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Mar 15, 2021

Netamente curso de estrategia; buen tema para el estudio de la creación de marcas.

创建者 Aly K S

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Apr 3, 2020

This course is not like any other one I took, it is actually effective and helpful

创建者 Diego I A V

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Jul 15, 2020

Excelente contenido. Muy claro y con actividades que refuerzan el aprendizaje.

创建者 AC V

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Jun 27, 2020

I learnt a lot about the branding journey, it was a good introductory course.

创建者 Jose R A T

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Aug 1, 2025

Muy buen curso todoo super específico y si se esfuerza uno se termina rápido

创建者 Leslie M

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May 17, 2023

Uno de los cursos más completos que he tomado en linea. Excelentes recursos

创建者 Renata G

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Oct 16, 2024

Muy buen curso! muy claro y completo, los ejercicios lo hacían desafiante

创建者 Tatiana V S C

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Jun 24, 2023

Me encanto este curso, aprender sobre la estrategia de marcas fue genial.

创建者 Larissa G R

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Aug 10, 2021

What a fantastic course! I learned so much... Exceeded my expectations!

创建者 Qusai J

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Oct 9, 2023

i have learn how to create a brand because of this course, thanks ie.

创建者 Tahmid A F

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Aug 18, 2022

I learnt some of the finest way of developing brand in this course!

创建者 Tamara E C H

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Dec 20, 2022

I loved this course. It's been amazing for my professional growth.

创建者 Viktoriya E

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Apr 16, 2022

Great thanks to the teacher! It was a great magnificient journey!

创建者 Vishal a n

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May 21, 2020

Totally worth each penny. A must do course for brand enthusiastes

创建者 Aziz M A

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Apr 15, 2021

very easy to understand.. and deep learning for brand identity..

创建者 Khaled K

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Feb 22, 2021

It's very helpful and rich with information, really recommend it

创建者 Deleted A

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Jul 6, 2021

MUY BUEN CURSO PARA ADQUIRIR CONOCIMIENTOS CLAVES PARA BRANDING

创建者 Hugo R

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Dec 18, 2020

Great course with lots of interactive and insightful exercises.

创建者 KOROTTAGODA G C Y

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Sep 8, 2021

This course module gives a clear understanding of branding!

创建者 adife m

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Apr 11, 2021

it was really enjoyable and educatory course. thanks a lot.

创建者 Saif A

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Jun 2, 2020

enjoyed the course very much, it was very helpful and light

创建者 Jessica C

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Dec 12, 2020

I've learned amazing skills that I'm already using at work

创建者 Helkia S T V N

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Jun 5, 2025

Gostei bastante, didática excelente e super indico.

创建者 Stefanie C

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Jun 12, 2023

Good overview, a lot of practise and high education

创建者 Mateo A R M

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Apr 29, 2023

Curso que motiva a desarrollar estrategias de marca