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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,679 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据：

501 - Brand and Product Management 的 525 个评论（共 574 个）

创建者 Rene G

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Jan 24, 2017

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

创建者 Rishabh g

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Jul 14, 2020

Excellent Course. Great Quiz modules. Clarity in process with definite examples.

创建者 VINODH K

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Oct 1, 2016

better accent clean verbal this is how every course should be slow and steady

创建者 Sandeep K

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Sep 1, 2020

The Course was really insightful and and it has cleared my basics very well

创建者 Tursunai B

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Sep 28, 2020

it was informative and full of useful material but a bit boring sometimes

创建者 ADITYA M

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Aug 8, 2021

Had an amazing insight into the topic through some wonderful explanation

创建者 Alaa B

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Nov 18, 2021

This course is essential for every professional in the marketing field

创建者 Sunishka G

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Aug 11, 2020

Needed more graphs and slide ppts for clarity in some of the modules

创建者 Ashwin R

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Nov 26, 2017

Good course on branding that touches upon all the fundamentals

创建者 Varad N

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Nov 25, 2020

Very Knoledgable and important course. Good Teacher as well

创建者 Ryan P

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May 3, 2018

Very thorough and insightful with many practical examples.

创建者 Ekoh V

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Jul 9, 2022

I think it is an amazing course learnt so much from it

创建者 Nuel A

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Sep 23, 2022

This course is really detailed. It has rich content!

创建者 Mayur S G

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Jan 10, 2021

great courses. hope it will be boost my career ahead.

创建者 Ricard B T

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Jul 4, 2016

Muy buen curso, con una excelente y práctica materia!

创建者 Manuel R O

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Oct 6, 2020

Really good with some examples and great insights.

创建者 Sagar R B

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Jul 4, 2021

Very comprehensive but easy to understand content

创建者 Aliexo f

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Feb 23, 2016

The depth of the topic taught is really amazing

创建者 Aarti v

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Apr 14, 2020

best course for understanding brand marketing

创建者 SeyedKamalAddin R

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Feb 29, 2016

Good course.

just, it does not go in depth

创建者 Eugene T

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Mar 12, 2016

Great course for Branding Insights!

创建者 uday k

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Nov 22, 2020

it was a great learning experience

创建者 Kajal R

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Jun 22, 2020

The course was a great help to me.

创建者 SURESH R A

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Mar 2, 2024

Brand strategy and management