Growing a creative business takes clarity, structure, and the confidence to share your work with the world. In this course, you’ll turn your creative purpose into sustainable momentum. You’ll learn how to organize your operations, plan projects with intention, and present your ideas in ways that feel authentic and professional.
Build and Market Your Creative Business Using Adobe Tools
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您将学到什么
Plan and structure a creative business using Acrobat and Firefly to define goals, roles, and operations.
Create and manage marketing campaigns in Express and Firefly to grow and track engagement.
Build a professional pitch deck that presents your brand’s value clearly and confidently.
Protect and price creative work using Acrobat workflows, licensing basics, and Content Credentials.
您将获得的技能
- Digital Content
- Campaign Management
- Adobe Creative Cloud
- Creativity
- Marketing Materials
- Creative Thinking
- Project Management
- Content Creation
- Adobe Acrobat
- Branding
- Client Services
- Entrepreneurship
- Social Media
- Intellectual Property
- Creative Problem-Solving
- Marketing
- Business Planning
- Presentations
- A/B Testing
- Marketing Communications
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最近已更新！
November 2025
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
Great ventures don’t happen by accident — they start with structure. In this module, you’ll learn how to map your goals, define how you’ll create value, and outline simple systems that keep your business running smoothly. Using Acrobat and Firefly templates, you’ll build a lightweight business plan that’s flexible, visual, and ready to pitch.
涵盖的内容
2个视频5篇阅读材料1个作业
Once your foundation is set, it’s time to share your story. In this module, you’ll learn to plan campaigns, schedule posts, and deliver your work efficiently. You’ll use Adobe Express and Firefly to create promotional assets and learn how AI can help you stay consistent and creative — even when you’re managing multiple projects.
涵盖的内容
2个视频2篇阅读材料1个作业
You’ve built your brand and your systems — now it’s time to go public. In this final module, you’ll learn how to pitch your creative venture professionally, manage client approvals, and protect your intellectual property as you scale. You’ll leave with a polished presentation, a pricing plan, and the confidence to share your work responsibly and authentically.
涵盖的内容
3个视频3篇阅读材料2个作业
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，