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学生对 Northwestern University 提供的 The Business of Social 的评价和反馈

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820 个评分

课程概述

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

热门审阅

CG

May 1, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

RR

Feb 16, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

筛选依据：

26 - The Business of Social 的 50 个评论（共 112 个）

创建者 Martynas K

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Nov 7, 2016

Excellent course, very brief but does point out some of the important aspects of SM Marketing.

创建者 Bruno G

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Feb 15, 2016

Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

创建者 Herman d P

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Sep 23, 2017

Very useful as a wrap-up in combination with business insights including financial aspects.

创建者 Marco

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Mar 14, 2016

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

创建者 Gabriel G

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Feb 10, 2016

you can really learn a lot of social media and digital marketing with all this courses

创建者 Rukkiya B

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Apr 19, 2021

I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity

创建者 Learn F

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Sep 19, 2017

The best for anyone who wants to truly understand what social media really is.

创建者 Silvana B

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Nov 16, 2016

Fantastic! Content very well prepared and shown in a clear and didactic way.

创建者 Osama A H

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Apr 17, 2017

Day by day my knowledge growing with this amazing science, thanks a lot.

创建者 Jovanka R

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Jul 20, 2021

I like it. I learn so many things about the business of social.

创建者 Ajay S

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Aug 10, 2020

Excellent program. It has helped launch me into a new career.

创建者 ABHILASHA K

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Sep 6, 2020

I am very very thankful to you for teaching me this subject.

创建者 FOTO H K

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Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

创建者 Tan Y Q

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Sep 13, 2021

Fantastic course with really up to date information

创建者 sneha k

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Dec 8, 2020

Helps to develop your social media marketing skills

创建者 Kamal T

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Jun 22, 2023

Great lesson. I have learned so much. Thank you.

创建者 José J M R

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Nov 18, 2018

A very good course and with updated content

创建者 Ekaterina S

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Jul 6, 2017

GOOD INSIGHTS AND NICE TO SEE THE EXPERTS

创建者 ONUR C S

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Jun 15, 2019

SUPERRRRRRRRRRRR

THANK YOU FOR EVERYTHING

创建者 Hamdy R M M G

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Mar 29, 2018

great content with new great information

创建者 John W

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Jan 7, 2017

High quality content and presentation.

创建者 Lisa S

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Sep 4, 2016

All these courses have been wonderful!

创建者 Cindy

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Feb 22, 2021

Wonderful courses. I enjoyed them.

创建者 Samantha M

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Oct 28, 2019

Very practical hands on course