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学生对 IE Business School 提供的 Channel Management and Retailing 的评价和反馈

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1,120 个评分

课程概述

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

热门审阅

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 18, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

筛选依据：

76 - Channel Management and Retailing 的 100 个评论（共 204 个）

创建者 Apurav H

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Mar 26, 2022

very good learning expereince

创建者 Presanna N

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Dec 28, 2020

Great learning on retailing

创建者 Daksh p

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May 21, 2020

IT WAS GREAT EXPERIENCE !

创建者 Ademilua O N

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Jun 19, 2018

Very articulate lecturer!

创建者 royal a

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Mar 21, 2017

better way of learning :)

创建者 AJAYBABU R

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Jul 14, 2021

Well explanation. Super

创建者 Vijay K P

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Dec 9, 2020

Its a very nice course.

创建者 SARAVANAN J

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Apr 1, 2021

nice courses available

创建者 soumitra k t

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Jun 15, 2020

best course till date

创建者 Beisembayeva A A

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Jul 14, 2020

Intresting and easy!

创建者 Prajwal G M

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Sep 8, 2020

Wroth for marketers

创建者 AMAN S C

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May 23, 2020

excellent teaching

创建者 suraj k

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May 13, 2019

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创建者 T L P

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Oct 29, 2024

Its all over good

创建者 Sachin K

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Aug 10, 2021

good to knowledge

创建者 LANAYA H

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Feb 10, 2023

excellent course

创建者 R V P

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Sep 24, 2021

EXCELLENT COURSE

创建者 Shulmit B

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May 4, 2020

Well articulated

创建者 Richa B

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Aug 21, 2017

Great experience

创建者 Sandeep K V

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Jun 29, 2025

good for a grow

创建者 Amani O A

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Oct 28, 2021

👍🏻👍🏻👍🏻

创建者 Luis A D d F

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Jan 23, 2019

Great Course!

创建者 Deleted A

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May 18, 2024

👍🏽👍🏽👍🏽

创建者 Amruta Y B

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Oct 7, 2022

Nice Cource

创建者 ANGELA D P B B

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Mar 25, 2021

maravilloso