This course builds practical, hands-on skills for closing B2B sales deals with confidence and clarity. Learners explore how to recognize closing moments, interpret buyer signals, and select the most appropriate closing technique based on deal context. Through guided lessons, realistic scenarios, and practice activities, learners develop judgment around when to use forward-moving closes versus reassurance-oriented closes, and how to adapt their approach to buyer readiness.
Across the course, learners practice crafting and delivering a concise 30-second summary close, refining their language and delivery to reduce hesitation and support buyer decision-making. By the end of the course, learners have a repeatable closing framework they can apply in real sales conversations to move deals from evaluation to decision without pressure, while maintaining trust and momentum in complex B2B environments.
This course builds practical, hands-on skills for closing B2B sales deals with confidence and clarity. Learners explore how to recognize closing moments, interpret buyer signals, and select the most appropriate closing technique based on deal context. Through guided lessons, realistic scenarios, and practice activities, learners develop judgment around when to use forward-moving closes versus reassurance-oriented closes, and how to adapt their approach to buyer readiness.
Across the course, learners practice crafting and delivering a concise 30-second summary close, refining their language and delivery to reduce hesitation and support buyer decision-making. By the end of the course, learners have a repeatable closing framework they can apply in real sales conversations to move deals from evaluation to decision without pressure, while maintaining trust and momentum in complex B2B environments.
涵盖的内容
9个视频6篇阅读材料6个作业
显示有关单元内容的信息
9个视频•总计34分钟
Welcome to Closing Deals Confidently•4分钟
Why Deals Stall at the Finish Line•4分钟
Recognizing the Right Moment to Close•4分钟
Introduction to Choosing the Right Close•4分钟
Why the Right Close Matters•4分钟
Buyer Signals and Closing Fit•4分钟
Why Delivery Matters as Much as Technique•4分钟
Delivering the Close with Confidence•4分钟
Congratulations and Continuous Journey •3分钟
6篇阅读材料•总计27分钟
Closing with Precision: Integrating Technique, Context, and Delivery in Modern B2B Sales •6分钟
Walkthrough Guide - Identify Closing Signals in Real Deals•3分钟
Selecting the Right Close: Aligning Technique with Buyer
Behavior in B2B Sales•6分钟
Walkthrough Guide - Match the Close to the Deal•3分钟
Closing Techniques: Summary closes•6分钟
Walkthrough Guide: Deliver the Close•3分钟
6个作业•总计75分钟
Hands-On Learning: Identify Closing Signals in Real Deals•15分钟
Recognizing Closing Moments•5分钟
Hands-On Learning: Match the Close to the Deal•15分钟
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.