CMO Excellence: Leading Marketing Teams for Impact is an advanced-level program designed for marketing leaders, senior managers, and aspiring CMOs who want to drive measurable business growth through effective leadership and strategic execution. As marketing rapidly evolves with AI, data-driven insights, and shifting customer expectations, CMOs are now expected to deliver both creative vision and operational excellence.
CMO Excellence: Leading Marketing Teams for Impact
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将获得的技能
- Customer experience strategy (CX)
- Integrated Marketing Communications
- Business Leadership
- Data-Driven Decision-Making
- Brand Strategy
- Marketing Effectiveness
- Brand Management
- Team Motivation
- Customer Insights
- Marketing Analytics
- Strategic Marketing
- Key Performance Indicators (KPIs)
- Marketing Management
- Innovation
- Strategic Leadership
- Marketing Strategies
- Growth Strategies
- Performance Measurement
- Leadership
- Cross-Functional Collaboration
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
This introductory lesson introduces learners to the foundations of strategic marketing leadership. Learners will explore how to define a clear marketing vision aligned with organizational goals, understand market dynamics, and position their brand for long-term impact. This lesson lays the groundwork for applying data-driven strategies and fostering high-performing marketing teams in subsequent lessons.
涵盖的内容
3个视频2篇阅读材料1个作业
This lesson explores how CMOs expand their influence beyond traditional marketing to orchestrate enterprise-wide collaboration. Learners will examine strategies for aligning Marketing with Product, Finance, Technology, and Customer Experience teams, ensuring customer-centric growth. Through case studies from leading organizations, they'll see how CMOs build trust, shape shared KPIs, and bridge organizational silos. By the end of the lesson, learners will understand how to position Marketing as a driver of enterprise strategy rather than a standalone function.
涵盖的内容
2个视频1篇阅读材料1个作业
In this final lesson, learners will translate their strategic leadership and cross-functional alignment into measurable market impact. They'll explore how CMOs create customer-centric strategies that drive growth, strengthen brand equity, and build long-term value. Through case studies from global enterprises, learners will examine how to balance short-term performance with long-term brand building, design customer journeys that enhance loyalty, and leverage data-driven insights for sustained competitive advantage. The lesson culminates in a capstone reflection on how to measure, communicate, and amplify marketing’s impact at the enterprise level.
涵盖的内容
3个视频1篇阅读材料3个作业
位教师
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状态：免费试用Northwestern University
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状态：预览S.P. Jain Institute of Management and Research
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