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Competitive Analysis and Strategy

本课程是 TAM to Go/No-Go: Market Research and Growth Strategy 专项课程的一部分

位教师：LearningMate

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Learners will analyze industry structures using Porter's Five Forces and conduct feature gap analyses to identify strategic business opportunities.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 TAM to Go/No-Go: Market Research and Growth Strategy 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Competitive Analysis and Strategy provides a direct and powerful framework for transforming business data into a competitive edge. This streamlined course is designed for professionals who need to make strategic decisions by understanding both the industry landscape and the product-level details.

The course is structured into two essential parts. First, you will learn to use Porter's Five Forces to analyze the competitive structure of an industry, identifying the key pressures that affect profitability and strategy. Next, you will master the art of feature gap analysis, learning how to systematically compare your products against competitors to uncover strengths, weaknesses, and innovation opportunities. Through hands-on labs and real-world scenarios, you will build the skills to move beyond simple observation to data-driven strategic analysis. Throughout the course, learners practice connecting high-level industry forces to specific product features, ensuring that competitive insights translate into actionable strategic decisions. By the end of this course, you will be able to deliver clear, actionable recommendations that can shape product roadmaps and secure a distinct advantage in the market.

单元详情

This module introduces the foundational frameworks for understanding market dynamics. You will learn to look beyond direct competitors to see the underlying forces that shape an entire industry, using Porter's Five Forces as your primary analytical tool. Rather than treating competition as a list of rivals, this module helps you understand the structural forces that shape profitability and constrain strategic choices.

涵盖的内容

2个视频1篇阅读材料2个作业

2个视频总计12分钟

The Hidden Forces in the Ride-Sharing War5分钟
How to Analyze the Ride-Sharing Industry?7分钟

1篇阅读材料总计8分钟

Deconstructing the Five Forces8分钟

2个作业总计30分钟

Hands-On Learning (HOL): Analyze Your Industry's Competitive Landscape: Identifying Strategic Gaps Using Porter's Five Forces20分钟
Knowledge Check: The Five Forces10分钟

In this module, you'll move from high-level industry analysis to a granular, product-focused view. You will learn how to conduct a feature gap analysis to systematically compare your offerings against competitors, and then analyze those results to identify strategic opportunities. This module emphasizes that not all feature gaps matter equally; strategic value depends on customer impact, competitive context, and long-term positioning.