Did you know that businesses linking Google Ads to Google Analytics see a 23% increase in conversions and 10% reduction in cost per conversion? This Short Course helps digital marketing professionals accomplish seamless data integration between Google's essential marketing platforms. By completing this course, you'll confidently navigate account permissions, execute platform linking procedures, and verify successful data integration. Master the foundational connection that powers data-driven advertising decisions.
Connect Google Ads & Analytics Data
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将学到什么
Proper account permissions are essential for cross-platform data integration and must be confirmed before starting any technical setup.
Accurate data integration requires systematic validation so advertising and analytics metrics are captured and attributed correctly.
Linking ad platforms with GA4 enables unified attribution, connecting ad spend to user behavior and conversions end to end.
Unified advertising and analytics data supports advanced optimization, audience segmentation, and reliable ROI analysis.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will identify and understand the specific account permissions needed before attempting to connect Google Ads and Analytics platforms.
涵盖的内容
2个视频1篇阅读材料1个作业
Learners will execute the complete integration workflow using Google's platform linking features and verify successful data connection through testing procedures.
涵盖的内容
3个视频1篇阅读材料2个作业
获得职业证书
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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