Advance beyond fundamentals and become a consultative sales leader capable of identifying deep needs, negotiating high-value deals, and sustaining performance across extended sales cycles. Discover the science behind effective solution tailoring, AI-driven selling, and strategic negotiation—equipping you to build strong customer advocacy and maximize revenue in Indian and US contexts.
Unlock access to 10,000+ courses with Coursera Plus. Start 7-Day free trial.


Consultative Mastery and Negotiation in Complex Sales
包含在 中
您将获得的技能
- Enterprise Sales
- Negotiation
- Customer Retention
- Conflict Management
- Solution Selling
- Overcoming Objections
- Sales Pipelines
- Account Strategy
- Proposal Development
- Business Ethics
- Account Management
- Price Negotiation
- Stakeholder Management
- Ethical Standards And Conduct
- AI Personalization
- Sales Strategy
- Value Propositions
- Sales
- B2B Sales
- Consultative Selling
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有3个模块
To win and grow in modern B2B sales, you must be more than a supplier—you must be a trusted consultant and value creator. This module empowers you to master advanced consultative selling by uncovering deep buyer needs, tailoring precise solutions, and positioning your offering for clear competitive advantage. You’ll learn how to analyze complex buyer data, lead transformational conversations, and build proposals that drive action and long-term success. By sharpening your discovery and differentiation skills, you’ll deliver impact in every engagement and outpace the competition.
涵盖的内容
8个视频2篇阅读材料2个作业
Complex, high-stakes negotiations are a defining feature of modern sales leadership. In this module, you’ll master the skills to prepare, navigate, and win multi-party deals—balancing diverse interests, mitigating risk aversion, and upholding ethical standards even under pressure. You’ll practice managing objections with composure, deploying scenario planning for smarter concessions, and sustaining cross-cultural partnerships. With actionable tactics for procurement challenges and stakeholder alignment, you’ll develop the resilience, insight, and judgment needed to secure win-win outcomes and build lasting client relationships.
涵盖的内容
7个视频1篇阅读材料2个作业
Long-term success in complex sales comes from more than just new wins—it’s about turning every client relationship into sustained growth. This module helps you transform pipeline obstacles into fuel for expansion and retention. You’ll master account segmentation, opportunity mapping, deal analysis, and post-sale strategies so you can adapt, innovate, and maximize customer lifetime value. Equip yourself to build agile pipelines, unlock new account opportunities, and sustain market leadership with strategic, data-driven account management.
涵盖的内容
7个视频1篇阅读材料2个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

提供方
从 Business Essentials 浏览更多内容
状态:免费试用
状态:免费试用LearnQuest
状态:预览
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金,
¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。





