LearnQuest
Consultative Mastery and Negotiation in Complex Sales

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LearnQuest

Consultative Mastery and Negotiation in Complex Sales

LearnQuest Network

位教师:LearnQuest Network

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级
无需具备相关经验
2 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级
无需具备相关经验
2 小时 完成
灵活的计划
自行安排学习进度

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Sales Strategies: Mastering Complex Sales 专项课程 专项课程的一部分
在注册此课程时,您还会同时注册此专项课程。
  • 向行业专家学习新概念
  • 获得对主题或工具的基础理解
  • 通过实践项目培养工作相关技能
  • 获得可共享的职业证书

该课程共有3个模块

To win and grow in modern B2B sales, you must be more than a supplier—you must be a trusted consultant and value creator. This module empowers you to master advanced consultative selling by uncovering deep buyer needs, tailoring precise solutions, and positioning your offering for clear competitive advantage. You’ll learn how to analyze complex buyer data, lead transformational conversations, and build proposals that drive action and long-term success. By sharpening your discovery and differentiation skills, you’ll deliver impact in every engagement and outpace the competition.

涵盖的内容

8个视频2篇阅读材料2个作业

Complex, high-stakes negotiations are a defining feature of modern sales leadership. In this module, you’ll master the skills to prepare, navigate, and win multi-party deals—balancing diverse interests, mitigating risk aversion, and upholding ethical standards even under pressure. You’ll practice managing objections with composure, deploying scenario planning for smarter concessions, and sustaining cross-cultural partnerships. With actionable tactics for procurement challenges and stakeholder alignment, you’ll develop the resilience, insight, and judgment needed to secure win-win outcomes and build lasting client relationships.

涵盖的内容

7个视频1篇阅读材料2个作业

Long-term success in complex sales comes from more than just new wins—it’s about turning every client relationship into sustained growth. This module helps you transform pipeline obstacles into fuel for expansion and retention. You’ll master account segmentation, opportunity mapping, deal analysis, and post-sale strategies so you can adapt, innovate, and maximize customer lifetime value. Equip yourself to build agile pipelines, unlock new account opportunities, and sustain market leadership with strategic, data-driven account management.

涵盖的内容

7个视频1篇阅读材料2个作业

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位教师

LearnQuest Network
LearnQuest
51 门课程464,599 名学生

提供方

LearnQuest

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