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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,308 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

MJ

Jul 30, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

CA

Mar 27, 2021

This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.

筛选依据:

1376 - The Strategy of Content Marketing 的 1400 个评论(共 1,680 个)

创建者 Alka M J

Jul 7, 2020

A good course overall. The course took longer than I expected because of the sheer number of podcasts that I had to listen to - and they were kind of uninteresting. I did enjoy the PDFs that were attached and learned a lot. Thanks!

创建者 Randy M J

Dec 23, 2024

Tiene varios puntos a su favor, pero el método de calificación no es el adecuado. No pueden basarse las calificaciones según el punto de vista de otro estudiante, y menos discriminar por no hablar inglés o no hacerlo en inglés.

创建者 Giorgio

Mar 14, 2021

Very useful. Clear video and lessons. Sonia is great! I liked the peer-to-peer tests. I would improve the "download mp3 audio classes", adding real videos interviews with scripts . Very good reading e-books & multiple links.

创建者 Elena S P

Sep 12, 2021

It was very helpful! I learned a lot. I think the only downside to this course were the podcasts. For students whose first language isn't English, it would not be as easy to understand them without any kind of transcript.

创建者 Ruta J

Jun 10, 2020

Great course, but the amount of material it has - could have been shorter. Some e-books go over the same stuff over and over again. Also way too much marketing for Wordpress, it put me off it, went to Squarespace instead.

创建者 Ariella R

Jan 23, 2022

Suitable for beginners! However, this is targeted towards places where blog marketing is the norm, so I suggest you find another content marketing class that suits your needs and then take both classes at the same time.

创建者 SAH A

Feb 27, 2021

Excellent course, well taught by the tutors. They share a great deal of information on content writing, copywriting and marketing strategy. I would recommend this course to all those who want learn any form of writing.

创建者 Yvette Q

Jun 5, 2021

I enjoyed how the information was presented - podcasts kept you engaged in the content. There are two peer-graded assignments that were a bit complicated, so I wish there was more guidance or support on those items.

创建者 Mabel I M R d l V

Jun 7, 2020

Excellent theoretical content. It is missing practical examples or business cases. It encourage you to open your own website but it doesnt give examples of how to créate traffic or make it attractive in a long term.

创建者 DHAIRYA P S

May 30, 2020

IT IS INDEED ONE OF THE GREATEST COURSE IF YOU'RE LOOKING A COURSE IN THE STREAM OF MARKETING OF YOUR CONTENT. REALLY THANK YOU UC DAVIS AND COURSERA FOR THIS COURSE. LOOKING FORWARD FOR MORE COURSES FROM YOUR SIDE

创建者 Kristen S

Jul 12, 2019

This is a very solid course with great material. It could be improved by integrating the podcast segments better (not included in time, hard to find...) and having clear rubrics / instructions for the assignments.

创建者 Rojen M

May 14, 2020

The course was great and allowed me to challenge myself beyond my limits. I realized, I only knew so little before taking this course. I'm grateful to the team involved in making this course and helping us grow.

创建者 Adumbire A C

Sep 25, 2020

I am only giving 4 stars because the voice in the videos was so low that I struggled to hear what was being said. Other than that this course deserves a 5 star for its rich content and interactive presentation.

创建者 Elena

May 27, 2020

It is very useful course for any marketer. I would like to add more examples of ideal emphaty map and more examples of great text including four types of content. The course with many examples will be the best!

创建者 Holden G

Apr 20, 2019

I love the reading materials as well as the concepts of 7A framework and Empathy map. But it seems like too many MP3 files during the course. It is better to transverse the audio files to video presentation.

创建者 Tosin A

May 27, 2020

I really like the course. Thank you for the opportunity given to be a part of it. Please do try to include current materials for study and references. I observed that most of the materials are from 2012.

创建者 Mrudula S

May 29, 2023

This course has honestly helped me so much in my day job and taught me so much about writing and marketing. The content of the show deserves 5 stars I only a few (now solved) technical issues in between

创建者 Azrah S

Oct 27, 2023

It was great experience, you get to learn a lot in depth and it truly gives you an opportunity to do something on your own. All you have to do is stay loyal and honest to what you do while learning .

创建者 Megan F

May 23, 2020

This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.

创建者 Molly M

Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

创建者 Carlos G P

May 29, 2020

Very good course, it made me gain a vast knowledge on the Content Marketing topic. However, I believe the podcasts would be more easy to get and to focus on with some visual schemes during them.

创建者 D G

Dec 19, 2023

Resultó ser más interesante de lo que esperaba, durante el curso hay un par de peer reviewed assigments y quices. Aporta información y ejercicios relevantes para poner en practica lo aprendido.

创建者 C A

Mar 28, 2021

This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.

创建者 Handi S M

Aug 8, 2020

A very good course and gave me lots of new insight about the matter.

I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.

创建者 Pius A L G

Aug 30, 2021

If you put a transcript for podcast, you will get another stars. Hope UC Davis will make it soon. Overall, it's a great course to improve my skills. Thank you Sonia Simone and UC Davis