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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,308 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

MN

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

筛选依据:

1426 - The Strategy of Content Marketing 的 1450 个评论(共 1,680 个)

创建者 Nitisha K

Aug 19, 2020

first of all i would like to share that i liked the polite voice of Sonia Simone and secondly about the course it will be very helpful for me

创建者 Shuddha B

Jun 20, 2022

It's over all good, great materials. But the course could be more detailed and would be better if there are a few more practical examples.

创建者 Macadamia N

Sep 29, 2021

The course was quite interesting but the lecturer sounded rather monotonous which I found a bit difficult when it came to staying focused.

创建者 Panos D

Jul 20, 2017

It was very helpful to understand the meaning of content. The only that is a bit problem was the podcasts but it is ok with good quality..

创建者 Carlos R

Feb 20, 2021

The podcast format is hard to a non native English speaker, so the text and images are always a good resource. But the course is great :)

创建者 Tan E S

Aug 20, 2020

Benefited so much on the framework provided as well as the format of empathy & experience map, in order to construct a powerful content.

创建者 Irina T

Aug 8, 2020

It's quite good and motivates a lot if you're a beginner, as I am myself. Though, in my personal opinion, there's too much of reading.

创建者 Damián N

Apr 11, 2020

The course is great and the readings are fantastic, but there are so much lesson in podcast (mp3) format, and I have a hearing problem.

创建者 Diana J D D

Feb 17, 2025

Excelente curso, sin embargo ojala pusieran los materiales de audio y lecturas en otros idiomas o con la opción de traducción. Gracias

创建者 Yuanyuan S

Feb 11, 2021

Generally, this course gives me quite a skillsets. But I would like to see more animated case analysis instead of reading materials.

创建者 Syed Y

Jun 23, 2020

This is a very good course and a must have course for the people who want to pursue their career in the field of content marketing.

创建者 Charisse d R

Aug 3, 2020

Very good course, maybe add more activities as well as a more in-depth guide for peer-evaluators to rate the work more effectively

创建者 Naima N S

May 24, 2020

Feeback is too random and the instructions sometimes a bit too unclear which is why the submissions differ greatly from eachother

创建者 Shanza S

Mar 6, 2023

so powerful course u will learn lots of things after this course u will be able to make more effective and attractive content

创建者 Christina B

Aug 14, 2025

This had a lot of really valuable information. I downloaded most of the readings and will keep them for future reference.

创建者 Dubravka M v L

Aug 14, 2020

good material, good readings, good direction to find out more. thank you for making it possible to participate and learn.

创建者 Suryansh K

Aug 12, 2023

This is an amazing course for the person who is started content marketing and to learn they can start from here.

创建者 Anil G

Sep 24, 2020

Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers

创建者 Chiranjeevi

Jun 25, 2020

Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.

创建者 Elizabeth O

Jan 16, 2020

Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.

创建者 Luis G

May 26, 2022

Greart course for beginners. It has all the basics you need to know about Content Marketing. Recommended.

创建者 Lydia N

Feb 3, 2023

Very thorough packed full of useful information by people who really know their stuff. Thanks so much!

创建者 Shawn T B

Jan 10, 2025

This is an informative course, but be aware that you do not need to purchase a website at Word Press.