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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
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5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据：

1501 - The Strategy of Content Marketing 的 1525 个评论（共 1,681 个）

创建者 Neha D

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Jun 26, 2020

Great Course. Very practical framework approach!

创建者 Thomas A P

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May 27, 2020

Some really useful parts to it and I enjoyed it.

创建者 Alexandra G

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Aug 24, 2021

A good course for beginners as me. Recommend.

创建者 Chong Y T

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Jul 19, 2025

should be updated to reflect current times

创建者 Trân N

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Mar 22, 2023

Very informative and useful for beginners.

创建者 Алексеенко А С

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Jul 11, 2020

It would be better to make less podcasts:)

创建者 Nuno L

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May 19, 2020

It was a good course but a litlle dificult

创建者 Zaine M

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Sep 26, 2020

good, just more instructions are needed

创建者 Ahmed A

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Nov 30, 2019

Thank You guys for this amazing Course!

创建者 mehreen a

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Nov 8, 2024

great lectures and amazing videoes

创建者 Litsvania V

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Feb 27, 2023

Very useful but could use some up

创建者 Anya M

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May 18, 2020

Wish there was more creative work

创建者 M V

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Aug 18, 2020

Interesting and useful material.

创建者 Giuseppe M

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Mar 19, 2021

A good course i learned a lot !

创建者 Jenelyn B

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Apr 27, 2020

Please add more assignments. :)

创建者 Joanita v W

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May 16, 2020

Great course, very informative

创建者 Pekun A

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Oct 2, 2025

Great course, very insightful

创建者 Carlota C A

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Oct 5, 2020

Great content in the readings

创建者 Raghav K

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Jul 4, 2020

It contains so many podcasts.

创建者 Bolanle O

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Jun 6, 2020

Good for basic understanding

创建者 Sourojit D R

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Aug 1, 2025

certificate is not loading

创建者 Melissa P M

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Nov 27, 2024

ES UN CONTENIDO MUY NUENO

创建者 Moumita S

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Aug 12, 2020

It was a great experience

创建者 Bove C

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Nov 25, 2017

Very interesting course!

创建者 Irene S

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Dec 23, 2022

It was a great course!