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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

1601 - The Strategy of Content Marketing 的 1625 个评论(共 1,680 个)

创建者 Ashley G

May 13, 2020

Some of the content was really helpful but it's a little dated. References Google+ a lot and never mentions Instagram and its impacts on content.

创建者 Mouquerian

Jul 5, 2020

I don't like the podcast sessions; they couldn't grab my full attention, I can't imagine along with the examples, and they are way too long.

创建者 Pranchal K

May 15, 2020

course is good but I don't know how they manage because after completing the week 3 am came to know where we can listen to the podcast.

创建者 Nila P

Jun 21, 2020

The course is great! But we need to create a better system for the peer review assignment to make people give better feedback.

创建者 Imogen T

Jul 8, 2020

Good content marketing strategy i guess i was expecting more acknowledgement of creative skills? But hey! I learnt a lot :D

创建者 Glow M C

Oct 9, 2020

The course was wonderful, all details were involvee down to the minuscle of things which apparently are the most important

创建者 Jorianne C M

Oct 21, 2020

A lot of good content; unfortunately, it felt rather like an advertisement sometimes and was quite redundant at others.

创建者 Maximiliano C

Sep 1, 2020

El curso es bueno, pero básico y meramente introductorio. El material de estudio en podcast no es para nada práctico.

创建者 Kaival R

May 17, 2020

It could have been better. To be honest, those podcast interviews were really boring. Instead, do some video classes.

创建者 Doris-Evelyn Z

Aug 15, 2020

The course is very focused on the US market and some content related things may be too pushy for Europe for example.

创建者 Pitchaphorn N

Jun 22, 2020

There are more podcasts with no subtitles. Other foreigners like me may be caused by language barriers. But it's ok.

创建者 Алексей Л

Dec 1, 2020

Since I don't know enough English, and half of the course is podcasts without subtitles, I didn't see this half

创建者 Monika S

Mar 6, 2024

I expected more content strategy planning in online and offline marketing. But I learned new stuff anyway.

创建者 Phil W

Apr 19, 2020

Good general content, but a lot of incomplete video sections with speakers named who do not appear.

创建者 Jenna-Lee

Apr 2, 2017

I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.

创建者 Ayisha L

May 6, 2020

Good! But, there were lot of books you had to read as quoted and very less video engagement.

创建者 Elizabeth L M

Apr 30, 2020

The course was quite thorough, but the materials often repeated themselves.

创建者 Mandy W

May 18, 2020

Lots of good information, could def trim the fat. Its very repetative.

创建者 Parth B S

May 26, 2020

First 2 Weeks are okay...

Audio podcasts are boring from third week...

创建者 Katrina M

Aug 8, 2020

Not very thorough on what to do and how to execute what you learn.

创建者 Soraia M

Apr 17, 2020

It was a good experience to update my marketing knowledge

创建者 Sujit D

Jun 10, 2020

This course is very important in marketing sector..

创建者 vinodkumar

Dec 11, 2018

Good one, Good for beginners for content writers.

创建者 Khoi N

Sep 21, 2021

Should include more about digital video

创建者 Yensi m g t

Nov 28, 2024

Es un excelente curso y aprendisaje