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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

1651 - The Strategy of Content Marketing 的 1675 个评论(共 1,680 个)

创建者 Abhiman S

Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

创建者 Elizabeth N C

Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

创建者 LAURA D A

Jul 18, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

创建者 Aurélie M

Mar 22, 2025

il manquait des vidéos.. certains modules présentaient des personnes qui n'ont jamais parlé.

创建者 Hooman D

Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

创建者 maheshi n

Jan 30, 2023

videos are not helpful and content also need more description

创建者 Pierluigi L

Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

创建者 Benito V

Aug 31, 2021

Taking a while to get anywhere of relevance to me.

创建者 Justin D

Jan 13, 2022

Very glitchy course with some missing videos.

创建者 Emily R

Jun 18, 2020

Quite basic and not especially engaging.

创建者 laumadrid:3

May 20, 2024

necesito la certificacion

创建者 Cole Z

Apr 28, 2025

Terrible

创建者 Tara P

Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

创建者 Nmesomachukwu U

Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.

创建者 Twoja R

Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.

创建者 Osiobe M

Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

创建者 Qazi U F

Apr 11, 2025

not worth it, totally readable. it's better if it would be video based as THE COURSE NAMED AS CONTENT MARKETING WHICH IS RELATED TO VISUALS.

创建者 Vanesa Z

Apr 18, 2024

Hola buenas tardes tengo las clases bloqueadas de la semana uno y dos y no puedo avanzar alguien que me diga que puedo hacer al respecto

创建者 Mr k

Jul 26, 2024

A YouTube video will provide more useful information than this course. When it came to wordpress in 2024, it made me uncomfortable

创建者 Bianca D

Jun 22, 2023

O curso deveria ser mais dinamico, acho que enrola demais até chegar ao conteúdo, sem falar que a narraçao é muito calma.

创建者 Sayda D

Jun 28, 2024

There is so much reading and grading of peer's materials. I could just read a book on this subject :(

创建者 kolawole s

May 17, 2024

worst course on Coursera, from the podcast to how now examples are shown

创建者 L. Z P

Sep 20, 2024

Wish I could give zero stars. A waste of time and money. Don't do it.

创建者 Krisztian K

Sep 15, 2022

Someone missgraded me and i couldnt finish my course!

创建者 Lojan A

Jul 14, 2025

The course is not suitable for me at the moment