The Fundamentals of Digital Transformation course introduces the technologies, strategies, and business models driving digital innovation. Participants will explore key concepts such as cloud computing, artificial intelligence (AI), the Internet of Things (IoT), automation, and data-driven decision-making, learning how these tools reshape industries and enhance customer experiences. Through case studies, interactive activities, and role-play exercises, students will analyze real-world examples of digital transformation in companies like Microsoft, Starbucks, JPMorgan Chase, and Dell. The course also examines ethical considerations, privacy concerns, and organizational challenges, helping participants develop strategies for implementing digital solutions while addressing leadership resistance and compliance requirements. By the end of this course, learners will gain a practical understanding of digital transformation frameworks, enabling them to drive innovation, optimize operations, and remain competitive in an increasingly digital economy.
涵盖的内容
4篇阅读材料1个作业
显示有关单元内容的信息
4篇阅读材料•总计28分钟
Course Welcome•3分钟
Note on Course Order•5分钟
Assessment and Certificate Completion•10分钟
Navigating Coursera & Finding Help•10分钟
1个作业•总计30分钟
Getting Started•30分钟
Core Principles
第 2 单元•小时 后完成
单元详情
Digital transformation is reshaping industries by integrating technology into all areas of business operations. It is about adopting new technologies and a fundamental shift in how companies operate and deliver value. This unit introduces key concepts, challenges, and opportunities in digital transformation, setting the stage for deeper exploration in the following lessons.
涵盖的内容
2篇阅读材料2个作业
显示有关单元内容的信息
2篇阅读材料•总计25分钟
Overview•10分钟
Business Case: Netflix•15分钟
2个作业•总计50分钟
Digital Transformation Self-Reflection•20分钟
Role Play: Designing a Cloud-Based System for EvolveMart•30分钟
Key Technologies
第 3 单元•小时 后完成
单元详情
Technology is at the heart of digital transformation, enabling businesses to improve efficiency, scalability, and customer engagement. Cloud computing, the Internet of Things (IoT), and automation are the most influential technologies reshaping industries today. Cloud computing provides the infrastructure to store and analyze vast amounts of data, while IoT connects physical devices to generate real-time insights. Automation streamlines operations, reducing human intervention and increasing efficiency. Understanding how these technologies interact is essential for any digital transformation initiative. This unit explores their impact and how organizations like Microsoft have leveraged them to become market leaders. You will use hands-on activities and role-playing to give you insight into designing cloud-based systems and applying these technologies in real-world business scenarios.
涵盖的内容
2篇阅读材料2个作业
显示有关单元内容的信息
2篇阅读材料•总计45分钟
Overview•15分钟
Business Case: Microsoft – Cloud-First Strategy with Azure & Office 365•30分钟
2个作业•总计60分钟
Tech Match-Up – Connecting Technologies to Business Applications•30分钟
Role Play: Designing a cloud-based system for EvolveMart’s inventory•30分钟
Customer Experience
第 4 单元•小时 后完成
单元详情
The customer experience is a key driver of digital transformation. Companies are leveraging AI, big data, and automation to personalize interactions, streamline service delivery, and create seamless omnichannel experiences. In this unit, you’ll examine how businesses transform customer interactions using technology and develop a strategy for enhancing the customer journey through digital means.
涵盖的内容
2篇阅读材料2个作业
显示有关单元内容的信息
2篇阅读材料•总计55分钟
Overview•25分钟
Business Case: Starbucks - AI-Powered Customer Personalization•30分钟
2个作业•总计60分钟
Comparing a Traditional vs. Digital-First Company •30分钟
Role Play: Designing an inclusive digital experience for EvolveMart’s customers •30分钟
Business Model
第 5 单元•小时 后完成
单元详情
Beyond technology, digital transformation redefines how businesses generate revenue and create value. Companies are adopting new digital-first business models, from subscription-based services to platform economies. In this unit, you'll explore the evolution of business models in the digital age and how organizations can remain competitive.
涵盖的内容
2篇阅读材料2个作业
显示有关单元内容的信息
2篇阅读材料•总计35分钟
Overview•15分钟
Business Case: Dell – Direct-to-Consumer E-Commerce Strategy•20分钟
2个作业•总计60分钟
Digital vs. Traditional Revenue Models•30分钟
Role Play: Making the case for EvolveMart’s transition to an e-commerce model•30分钟
Ethics and Security
第 6 单元•小时 后完成
单元详情
As businesses embrace digital transformation, ethical considerations and security risks emerge. Companies must navigate data privacy laws, AI bias, and cybersecurity threats to ensure responsible digital practices. This unit, you will delve into ethical dilemmas and regulatory frameworks that shape the digital landscape.
涵盖的内容
2篇阅读材料2个作业
显示有关单元内容的信息
2篇阅读材料•总计40分钟
Overview•20分钟
Business Case: JPMorgan Chase - AI-Powered Fraud Detection•20分钟
2个作业•总计60分钟
Debate – Where Should Companies Draw the Line Between Personalization and Privacy?•30分钟
Role Play: Addressing privacy concerns with customer data at EvolveMart•30分钟
Founded in 1769, Dartmouth is a member of the Ivy League and consistently ranks among the world’s greatest academic institutions. Dartmouth has forged a singular identity for combining its deep commitment to outstanding undergraduate liberal arts and graduate education with distinguished research and scholarship in the Arts and Sciences and its four leading graduate schools—the Geisel School of Medicine, the Guarini School of Graduate and Advanced Studies, Thayer School of Engineering, and the Tuck School of Business.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.