中This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies—such as the NBA—to understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike.
Developing Effective Sports Marketing Strategies
您将学到什么
Build strong brand identities for teams, leagues, and athletes
Design fan engagement strategies powered by segmentation and AI
Analyze and implement sponsorships and tech-enabled partnerships
您将获得的技能
- Cross Platform Development
- Ethical Standards And Conduct
- Content Strategy
- Loyalty Programs
- Data Analysis
- Personalized Service
- Innovation
- Strategic Partnership
- Marketing Analytics
- Brand Management
- Digital Transformation
- Marketing
- Customer Engagement
- Customer experience improvement
- Artificial Intelligence
- Technology Strategies
- Social Media Strategy
- Customer Relationship Management
- Marketing Strategy and Techniques
- Branding
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
August 2025
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Sports Marketing: The Technological Formula 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Explore the foundations of strong sports brands—from teams and leagues to athletes. This module covers the importance of brand identity, proven brand-building strategies, and lessons from the NBA’s iconic marketing approaches.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Unlock the secrets to deep and lasting fan engagement. Learn how to segment fans, leverage AI-powered tools, and build loyalty through targeted programs. Discover real-world applications and use cases, including innovative solutions from Livelike.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Examine the vital role of sponsorships in sports marketing. This module covers the strategies behind successful sponsor-team partnerships, the importance of a robust tech stack, and the impact of data-driven capabilities on partnership value.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Gain exclusive insights into Real Madrid’s pioneering approach to digital transformation. Explore the club’s vision and strategy, platform and product innovation, and how AI-powered personalization is redefining fan connections and engagement.
涵盖的内容
5个视频3篇阅读材料2个作业1个讨论话题
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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