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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Practice 的评价和反馈

4.5
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3,353 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

CR

Jun 19, 2016

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

筛选依据：

326 - Digital Marketing Analytics in Practice 的 350 个评论（共 720 个）

创建者 AMAN S C

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May 17, 2020

excellent teaching experience

创建者 PIMMADA S

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Apr 19, 2020

Very good and helpful course!

创建者 Lisa B

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Jun 1, 2017

Great course. I leaned a lot.

创建者 Zengo S

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Oct 2, 2016

Great insights and enjoyable.

创建者 IDOWU O

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Mar 13, 2023

fast paced and well detailed

创建者 Podshivalova I

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Jul 6, 2020

Very interesting and useful!

创建者 Mateo C G

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Aug 22, 2019

Great course, learned a lot.

创建者 Tushar V

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May 3, 2021

excellent platform to learn

创建者 Romain V

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Oct 6, 2016

Very interesting and challe

创建者 Ronson L

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May 25, 2021

Good stuff, very detailed.

创建者 MISHIKA T

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Aug 28, 2020

Got to learn new concepts

创建者 CORLANDRION D

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May 24, 2017

Great feedback and course

创建者 Pranav J

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Mar 26, 2017

Very good and informative

创建者 Amanda O

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Nov 9, 2016

Great! I learned a lot !

创建者 Mohamed G

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Jun 6, 2016

this course is very nice

创建者 Abdul w

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Feb 11, 2021

very informative course

创建者 Asim S

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Dec 12, 2020

Hats off for Sir Kevin.

创建者 Mrs A S

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Oct 29, 2020

Instructor is very good

创建者 Chimun K N

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May 21, 2020

Fantastic course indeed

创建者 Cesar R

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Aug 13, 2016

Teacher has no parallel

创建者 Tamil S

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May 5, 2020

Excellent presentation

创建者 Alberto O

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Apr 3, 2017

It was really helpful.

创建者 Sanfora D

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Jun 2, 2016

Great way of tutoring.

创建者 Prof. S

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Aug 10, 2020

Simply the best......

创建者 agastya s

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Mar 28, 2020

content was very good