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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据：

226 - The Digital Marketing Revolution 的 250 个评论（共 479 个）

创建者 Lea M B

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Feb 22, 2022

I am #SuperGrateful, I learned A LOT from this Course! :)

创建者 Deep J G

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Jul 23, 2020

The teacher is awesome and the course is well thought of.

创建者 Sonali C

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Feb 19, 2025

I like how they explained to me in simple and easy way

创建者 Anantharam S

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Feb 27, 2020

Amazing course on marketing insights for analog world!

创建者 Kenrick H

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Nov 11, 2017

This course was awesome. Very fun with key insights.

创建者 Mohammad U H

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Aug 2, 2022

very comprehensive and impressive technical syllabus

创建者 Magdy M

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May 8, 2022

course is excellent

i am sure everyone will love it

创建者 Anton E H

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Jun 16, 2021

Great course overall, fun and educative experience

创建者 Adnan K

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Sep 11, 2020

A unique course with a focus on skills development

创建者 Samarth k

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Jul 5, 2025

i learnt about analog and digital transformation,

创建者 Edson d O

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Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

创建者 Abdulsalam S

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Sep 14, 2022

Excellet courase for a Digital marketing person

创建者 Stan S

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Nov 3, 2020

Very interesting content and a great instructor!

创建者 Fredrick O

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Jul 3, 2018

The course was very practical in it's approach.

创建者 Buggavarapu V S

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Feb 20, 2025

Wonderful Course and learned the new concepts.

创建者 Arif H

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May 28, 2023

Was such a great course. Happy to finished it.

创建者 Andrejs V

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Nov 7, 2017

Great topic covered, the course is up to date.

创建者 Dr. D G

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May 4, 2024

Excellent course taught by eminent professors

创建者 Jacob B

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Jan 31, 2022

Loved it! Great info, and great presentations

创建者 Nguyễn T T H

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Jan 6, 2022

It is useful course that I have ever learned.

创建者 ayman m f e

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Dec 18, 2018

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

创建者 Vladyslav B

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Oct 13, 2017

Interesting , useful, and entertaining course

创建者 Nikhil “ S

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Nov 6, 2020

exceptionally excellent lecturer and course

创建者 Cesar S

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Sep 8, 2020

Excellent professor and excellent examples.