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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,775 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据：

251 - The Digital Marketing Revolution 的 275 个评论（共 480 个）

创建者 Priscilla A I L

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Jan 2, 2025

Detailed and well-planned course material.

创建者 Neha s

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Jul 24, 2020

This is a very excellent learning course

创建者 Avishek B

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Dec 18, 2021

Very informative and eye opening course

创建者 Pragyan

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Jul 16, 2020

excellent experience withj this course.

创建者 Hồng H

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Jun 8, 2025

i have more knowledge from this course

创建者 TÉRCIA P L

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Apr 6, 2020

excellent, very good quality in matter

创建者 Md I I C

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Aug 12, 2020

Excellent and very Innovative Course.

创建者 Julia A

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May 18, 2020

Very interesting course! Recommended!

创建者 Dewana D

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Oct 7, 2022

great course and easy to understand

创建者 UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

创建者 Faishal R A

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Feb 11, 2022

Great instructor, thank you so much!

创建者 Favian O R M

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Sep 7, 2020

A really great teacher and dynamics

创建者 Vallabhaneni S

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May 29, 2020

Course is good know about marketing

创建者 Lim K B J

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Mar 29, 2020

Very good analog marketing course.

创建者 Julia

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Sep 19, 2024

information yet. also entertaining

创建者 Lucila S C

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Feb 19, 2024

Muy buen material y explicación!

创建者 Wendy J

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Oct 23, 2019

Amazing Course! Great knowledge!

创建者 Farhad S R

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May 7, 2018

The best course of this package.

创建者 Keki K

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Nov 10, 2017

Thanks for the wonderful insight

创建者 Ledongduytrung L

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Oct 8, 2022

Excellent course. Thanks Eric !

创建者 Ajay K S

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Dec 10, 2020

Nice course, lot of information

创建者 Emad A A A

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Oct 12, 2025

Detailed and full of Knowledge

创建者 Oluwafemi O

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Jan 17, 2024

very relevant and informative.

创建者 Sanju C

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Jul 17, 2023

Good to Learn from the Scratch

创建者 Mariam I

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Sep 22, 2022

very interesting and engaging