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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据：

301 - The Digital Marketing Revolution 的 325 个评论（共 480 个）

创建者 Mariya K

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Oct 3, 2022

Interesting course

创建者 Alexander K

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Nov 9, 2020

Very useful course!

创建者 Igor P

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Nov 4, 2020

Great experience !

创建者 RORY C

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Oct 22, 2019

Loving this class.

创建者 Antony J L

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Dec 14, 2018

Excellent course!!

创建者 Anuradha V P

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Apr 8, 2024

Excellent course.

创建者 Derek A

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Jul 27, 2023

Excellent course.

创建者 Hosein E

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Apr 8, 2023

very good course.

创建者 Norbrun K C

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Nov 12, 2022

thank you so much

创建者 Kristina B

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Aug 10, 2022

Very interesting

创建者 Emeka J E

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Nov 4, 2020

Great experience.

创建者 charmi d

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Oct 25, 2020

IT WAS VERY GOOD!

创建者 Ailyn A

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Oct 24, 2020

Excellent Course.

创建者 Podshivalova I

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Oct 11, 2020

Very interesting!

创建者 SWARAJ D

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Aug 9, 2020

Excellent Course.

创建者 Dejan C

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Nov 3, 2019

Excellent course!

创建者 Abhishek C

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Jul 4, 2018

Goodunderstandign

创建者 tiago t

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Feb 7, 2018

Aric is the best!

创建者 Hamza B

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Dec 18, 2023

very good course

创建者 Joel D B C

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Feb 16, 2021

excellent course

创建者 jad d

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Jan 7, 2021

enjoyed learning

创建者 LEONARDI

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Jan 7, 2021

Great professor!

创建者 Ishrat N

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Oct 24, 2020

Excellent Course

创建者 VEERESH S

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Jun 17, 2020

Analytical Tools

创建者 Seif A

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Feb 25, 2018

Simply Excellent