Chevron Left
返回到 The Digital Marketing Revolution

学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

4.7
星
1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

GC

Dec 15, 2019

Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

筛选依据：

326 - The Digital Marketing Revolution 的 350 个评论（共 480 个）

创建者 EL H A

•

Dec 5, 2023

bonne formation

创建者 Mohit A

•

Sep 24, 2020

Great learning!

创建者 Malika P

•

Apr 8, 2020

Amazing course!

创建者 FOUAD E

•

Jul 16, 2022

it was perfect

创建者 Nhung L

•

Jun 18, 2022

Helpful course

创建者 Zahra R

•

Feb 13, 2024

Great Course!

创建者 Celestine O

•

Mar 21, 2022

Great course!

创建者 Jaime C B

•

Aug 20, 2020

Great Course!

创建者 Ajeet M

•

May 16, 2020

Great course!

创建者 Abel M

•

Aug 6, 2025

Muy completo

创建者 Zukhriddin M

•

Feb 18, 2025

great course

创建者 Rehan A

•

Jul 6, 2024

Best Course.

创建者 masomeh a

•

Oct 30, 2023

That’s great

创建者 Suli Y

•

Sep 11, 2023

Great class!

创建者 Jasmine G

•

Apr 14, 2022

Great class!

创建者 Maher C

•

Feb 19, 2022

Great Course

创建者 Stefen B

•

Jan 9, 2022

Great course

创建者 Eduardo .

•

Apr 12, 2021

Great Course

创建者 Aber H

•

Nov 13, 2020

great course

创建者 VAIBHAV C

•

Aug 26, 2020

nice course.

创建者 Murtuza Z H K

•

Jul 31, 2018

Great course

创建者 sarunya w

•

Jul 5, 2018

Great course

创建者 Vibol M

•

Feb 16, 2018

very usefule

创建者 RUSSELL M

•

Nov 6, 2017

Great Course

创建者 hamza c

•

Apr 13, 2022

BEST COURSE