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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

GC

Dec 15, 2019

Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

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376 - The Digital Marketing Revolution 的 400 个评论（共 480 个）

创建者 Hamza L

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Feb 18, 2023

Great

创建者 Cristina S M

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Mar 30, 2022

Great!

创建者 BUDUPUTI B A

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Feb 13, 2022

loveda

创建者 تيسير ا

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Sep 5, 2025

فخامة

创建者 Samarth S

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Feb 11, 2024

great

创建者 Aziziah R

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Feb 24, 2023

Great

创建者 Milad H P

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Jun 11, 2022

Great

创建者 Marija G

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May 24, 2021

Good!

创建者 Gaurav B

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Dec 16, 2019

Great

创建者 Đỗ N T

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Sep 17, 2024

Good

创建者 Soulyman N

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Feb 28, 2024

GOOD

创建者 ERNEST

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Jan 1, 2024

good

创建者 Temitope A

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Sep 18, 2023

Good

创建者 Omkar P

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Jun 5, 2023

good

创建者 Bin N M I

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Dec 27, 2022

good

创建者 Poojari P S

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Nov 5, 2022

nice

创建者 Nnenna N

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May 14, 2022

Good

创建者 GEJIA L

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Mar 14, 2022

nice

创建者 Eryl C

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Jan 20, 2022

BEST

创建者 Saurav D

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Jan 13, 2022

Good

创建者 邱舒敏

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Aug 23, 2021

good

创建者 Nitesh N

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Oct 4, 2020

good

创建者 Sudeepti P

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Jan 24, 2020

Good

创建者 Nhung H

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Nov 7, 2024

10đ

创建者 Huynh L N G ( D

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Sep 20, 2024

tốt