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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据：

426 - The Digital Marketing Revolution 的 450 个评论（共 479 个）

创建者 Annu s

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Jul 22, 2024

Area for Improvement: To enhance the response, more evidence or examples could be included to strengthen key points.

创建者 Xabier S M

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Dec 31, 2022

Very academic/theoretical in some aspects, but well structured and with very good information

创建者 Iva M S

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Apr 11, 2025

kursus ini sangat rinci.. sehingga bisa menambah ilmu dan wawasan melalui kursus ini..

创建者 Mehrdad k

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Jan 20, 2019

thank you so much from all people who worked hard to create.this nice course

God bless

创建者 zita c

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Mar 28, 2025

Some topics of the assignments are not very useful. Would like more meaningful thing.

创建者 Brett C M

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Dec 17, 2019

A good addition to bookend the Digital Marketing Specialization.

创建者 Marang w T

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Sep 20, 2022

A great course to introduce one to Digital Marketing

创建者 Mahmood s

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Mar 3, 2022

It was a useful course through which I learned a lot

创建者 Ankitha D P

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Nov 3, 2020

was interesting. All the interviews were insightful

创建者 purnima m

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Mar 1, 2021

this course needs new updates and latest examples

创建者 Medarshang K S M

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May 11, 2022

Good basic introduction to the concept

创建者 Ghofrane M

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Apr 5, 2025

the course is insightful. I loved it

创建者 Noor E S

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Mar 17, 2022

اتمني ان يتم اضافه اللغه العربيه به

创建者 Akhil A

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Aug 14, 2020

It was a unique course in itself.

创建者 Anas B

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Sep 12, 2022

Very useful for modern business

创建者 Hong P

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Aug 5, 2025

it was a great experirences

创建者 María L C P

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Sep 1, 2020

Interesting and authentic!

创建者 Mohammed N

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Mar 2, 2022

Good for Beginners.

创建者 Rodgers E

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Apr 14, 2024

Worthy to partake

创建者 Harnika P R

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Oct 21, 2024

Good Explanation

创建者 Bukola G

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Jun 24, 2022

It was awesome

创建者 Sharon S

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Jul 23, 2022

really good

创建者 Ahmed M

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Dec 25, 2018

nice course

创建者 Amol D

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Apr 28, 2023

Its good