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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据：

151 - The Digital Marketing Revolution 的 175 个评论（共 479 个）

创建者 Karolina K

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Mar 13, 2018

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.

创建者 Jennifer W

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Oct 11, 2020

Interesting content. The course was more about synergy between analog and digital marketing which was perfect.

创建者 Pavan K T

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May 15, 2018

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

创建者 Tashari

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Sep 2, 2022

well done and there's more to it than you think. Should pay close attention the principles are very powerful.

创建者 Rohit K

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Oct 20, 2017

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)

创建者 Nadhiya D

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Aug 21, 2023

Wonderful course to understand the basic about Digital Marketing revolution and the case studies are so apt.

创建者 PRIETO S L F

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Nov 26, 2020

Excellent course! The interviews, the activities and examples are the best way to understand the main topic.

创建者 kenneth n

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Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

创建者 Wael L

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Sep 13, 2022

Very clear and well structured with various tools to use in the process. Getting bored iss not an option.

创建者 Nazih E C

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Apr 7, 2023

This course could be valuable for individuals looking to gain a strong foundation in digital marketing.

创建者 Lawal M

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Mar 26, 2022

This course was really easy to understand due to the simplicity of the Professor's teaching techniques.

创建者 Richard M S

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Dec 13, 2024

Good course. Great intro and it has inspired me to continue learning more. Thanks for the opportunity

创建者 Elena C

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Jun 8, 2023

Very interesting and useful course. Uncovers main points of analog and digital marketing philosophy.

创建者 María J B

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May 18, 2022

Amazing! Never boring, the professor's really passionate about the topic and his jokes were on point

创建者 Marcus U

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Nov 22, 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

创建者 Nikolaos S

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Aug 16, 2021

Very nice course. Professor Rindfleisch has done an excellent job creating such a unique course!

创建者 landon n

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Aug 3, 2021

iI am very grateful and happy for what i have learnt in this course marketing in an analog world.

创建者 Nicholas G

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Apr 13, 2023

great information that I never knew about when it comes to looking at the analog and the digital

创建者 Adithya S

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Jun 18, 2022

It was exceptional. It answered many of my queries and the capstone project was a cherry on top!

创建者 Enoch D A

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May 10, 2020

A good course if your are looking to understand how digital and analog works in the market space

创建者 Eliseo J P

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Aug 10, 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

创建者 Robert M

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Dec 2, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

创建者 Haseena B

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Mar 22, 2022

This course is very informative and knowledgeable. Thanks instructor for such kind of course.

创建者 Andres P

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Oct 4, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

创建者 Tamara P

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Jul 25, 2025

Great course, well laid out and the professors do an amazing job of teaching the material.