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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,884 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

筛选依据：

401 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 425 个评论（共 684 个）

创建者 Antony J L

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Dec 14, 2018

Excellent course!!

创建者 Manirul H

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Mar 21, 2017

Thank you so much!

创建者 Carlton S

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Jun 3, 2021

Tough but helpful

创建者 Margarita M B

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Jul 9, 2020

Excellent content

创建者 Sazzad H

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May 3, 2020

very good course.

创建者 Guillermo A U G

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Mar 26, 2020

Very nice course.

创建者 TÉRCIA P L

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Jan 4, 2020

excelennte thanks

创建者 Mohamed Y A A

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Feb 17, 2019

Thanks Prof. Mike

创建者 Kashyap J

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Aug 22, 2015

Excellent Course!

创建者 Mohd A

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Jul 3, 2023

Very good course

创建者 DIONYSIOS K

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May 10, 2022

perfect examples

创建者 jad d

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Jan 1, 2021

enjoyed learning

创建者 Khoder K T

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Dec 25, 2020

fantastic course

创建者 Steven C

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Nov 11, 2020

Very insightful.

创建者 Aber H

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Oct 25, 2020

excellent course

创建者 Juan P P

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Sep 9, 2020

very good course

创建者 Aastha J

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Jun 17, 2020

Great experience

创建者 TusharKumar

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Jun 1, 2020

Excellent course

创建者 Bharathi R

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May 25, 2020

VERY VERY USEFUL

创建者 Vanessa D M

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May 25, 2020

Fantastic class!

创建者 Venka P C

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Oct 10, 2019

Excellent course

创建者 Raveena R

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Dec 12, 2018

Great experience

创建者 Jaydon

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Apr 22, 2018

excellent course

创建者 Raphael V S

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Apr 12, 2018

Great oportunity

创建者 SRIRAM K V

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Oct 11, 2017

Excellent course