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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,885 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

筛选依据：

426 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 450 个评论（共 684 个）

创建者 Delvan G

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Apr 30, 2021

the best course

创建者 Ly V T M

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Jan 19, 2022

Really amazing

创建者 Fakhera A Q

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Mar 2, 2021

helpful course

创建者 Enoch D A

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Apr 17, 2020

great course .

创建者 Sushan K

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Feb 9, 2019

awsome course

创建者 Joseph K

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Aug 22, 2018

Great course!

创建者 Claudio S

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Dec 12, 2016

Great course.

创建者 Zulfa S A

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Jun 9, 2023

Great course

创建者 Yashwin K D

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Nov 21, 2021

Educational!

创建者 MUHAMMED Z N K P

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Nov 12, 2020

great course

创建者 HARIPRASAD. R G

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Oct 14, 2020

Thanking you

创建者 Luis m Y

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Oct 10, 2020

Very helpful

创建者 Nekiesha w

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Oct 2, 2020

Great course

创建者 Asamoah F

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Aug 4, 2020

Very helpful

创建者 Raghuraman

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May 28, 2020

Great course

创建者 Faizan K

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May 27, 2020

Nice Couerse

创建者 Ajeet M

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Apr 28, 2020

Great course

创建者 sarunya w

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Jun 16, 2018

Great Course

创建者 Ana C

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Jun 11, 2018

Great Course

创建者 Daniel C

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Sep 13, 2017

Great course

创建者 Jose S

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Sep 12, 2016

Nice course.

创建者 Vinod P

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Feb 6, 2016

great course

创建者 Fernando D

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Sep 4, 2015

Good course!

创建者 ameli s

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Nov 18, 2021

Interesante

创建者 Amilcar J L R

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May 28, 2021

Excellent..