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The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.
了解顶级公司的员工如何掌握热门技能
该课程共有5个模块
Maarifa ya kitabia ndio msingi ambao mkakati wa kampeni ya siku zijazo unategemea. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.
涵盖的内容
8个视频4篇阅读材料1个作业1次同伴评审1个讨论话题
Uelewa wa mambo muhimu ya kuzingatia katika mkakati wako wa mawasiliano ya afya kwa hadhira inayolengwa iliyobainishwa.
涵盖的内容
13个视频5篇阅读材料1个作业1次同伴评审1个讨论话题
Ufichuaji wa maudhui yanayofanya vizuri kulingana na viwango vya sekta - vipengee visilivyolipiwa na vilivyoratibiwa - yanayohusiana na mbinu bora za kubuni maudhui ya picha na video ya kampeni ya afya mtandaoni.
涵盖的内容
13个视频9篇阅读材料1次同伴评审
Jifunze jinsi ya kuunda mkakati wako wa mawasiliano ya kidijitali kwa matokeo bora ndani ya bajeti na upate ujasiri wa kuanzisha mkakati wa kampeni yako!
涵盖的内容
10个视频6篇阅读材料1个作业1次同伴评审1个讨论话题
Kuweka malengo yanayoonekana na viashirio muhimu vya utendakazi kwa kampeni halisi za Mawasiliano ya Mabadiliko ya Kijamii na Tabia (SBCC).
涵盖的内容
11个视频4篇阅读材料2个作业
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