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学生对 ESCP Business School 提供的 Doing Business in Europe 的评价和反馈

4.4
138 个评分

课程概述

Welcome to the MOOC “Doing Business in Europe”! Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective? With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe: 1. Approaching the European market(s) 2. Innovating in Europe 3. Investing in Europe 4. Building the value chain 5. Integrating the diversity There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy. Please enroll and thank you in advance for choosing this course!...

热门审阅

WH

Jul 19, 2024

Excellent overview for doing business in Europe, especially for foreign firms. Great cultural and communicative insights!

AL

Sep 23, 2024

An excellent review of Europe and its business environment; although the course needs to be updated.

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26 - Doing Business in Europe 的 33 个评论(共 33 个)

创建者 Leray P

Jun 6, 2019

Aussi bien qu'une trottinette lime.

创建者 Thaer D

Jul 9, 2020

good info.

创建者 Nubia E

Aug 2, 2020

It's a good introductory course, however information shared is very brief, therefore I had to consult in the web to reinforce the knowledge. I think more reading can be added or link to recent articles in the web to complete the understanding of the market. For non European people its interesting to get more info about cultural conducts accepted or not in order to know how to approach the market and people, (just like shared in the last week "Negotiating with European partners") Thanks NE.

创建者 Raymond A L

Jun 10, 2019

I am a lecturer of international business. To a person like me, much of this stuff I already know. The course would be more informative for an average course-taker.

创建者 Elizabeth N C

Jan 8, 2021

more clarity in the explanations in the negotiation process and would have added a practical case resembling a real case

创建者 Shane M

Nov 2, 2020

I think the course would have benefited greatly from a deeper look at some of the real challenges of doing business in Europe. There could be a section devoted to the risks and opportunities.

创建者 sourav g

Jul 10, 2020

It wasn't upto the mark. Should have included case studies for in-depth understanding.