Name: Effective Marketing in the Global Marketplace
Brand: Coursera Instructor Network
Availability: OnlineOnly
Rating: 4.8 (17 reviews)

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学生对 Coursera Instructor Network 提供的 Effective Marketing in the Global Marketplace 的评价和反馈

4.8

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70 个评分

课程概述

In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth. As businesses increasingly expand their reach across borders, understanding diverse consumer preferences, cultural nuances, and communication styles becomes crucial. This course empowers learners with insights into how to create culturally inclusive marketing campaigns that resonate with audiences from different backgrounds. From defining a target audience through strategic audience personas to crafting persuasive value propositions that address the unique needs of various segments, this course covers every essential aspect of engaging diverse audiences. This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in honing their marketing skills to reach diverse audiences in a global context. There are no specific prerequisites for this course. A basic understanding of marketing principles will be helpful, but not mandatory. An open mind and a curiosity for exploring diverse marketing strategies will enhance the learning experience....

1 - Effective Marketing in the Global Marketplace 的 17 个评论（共 17 个）

创建者 Arthur D

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Jan 10, 2025

VERY informative, prioritized culturally sensitive approaches, and gave me the basics of digital marketing without bogging me down with jargon.

创建者 Victoria J E

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Jun 5, 2025

This is a terrific course with a lot of resources. I enjoyed the videos and examples, too.

创建者 Abhinav L

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Apr 9, 2025

A holistic discussion of marketing, including SEO, content marketing, and social media.

创建者 Jennifer G P

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Dec 3, 2024

I love It, muy buen contenido.

创建者 The S I

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May 24, 2025

Excellenttttttttttttttttttttt

创建者 Shambhavi K

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Aug 5, 2024

It’s very informative

创建者 KARTHIK S

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Dec 18, 2024

effective learning

创建者 syeda u h

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Mar 16, 2024

very insightful

创建者 Aditya G

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Aug 7, 2024

Nice

创建者 Boda T

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Aug 5, 2024

Good

创建者 Marzhan A

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Apr 17, 2024

good

创建者 Valerie

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Jan 23, 2025

It's easy to understand even if you have no prior knowledge of marketing. The information is clear and objective giving examples and additional resources on the topics shown in the course. I really enjoyed it, it's worth it.