中This short course equips marketing professionals, data analysts, and business strategists with practical skills to analyze customer behavior, generate actionable insights, and drive growth using the latest AI tools and real-world case studies. Learn how to seamlessly integrate AI into your business strategy and stay ahead in today's competitive market.
Enhancing Customer Insights with Generative AI
您将学到什么
Gain a comprehensive understanding of how generative AI can transform market research and consumer behavior analysis.
Learn to extract valuable insights from big data using advanced AI techniques, leading to more informed business decisions.
Develop the skills to integrate AI-generated insights into strategic planning and marketing efforts, enhancing overall business performance.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 GenAI for Marketing and Customer Insights 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
This short course is designed for marketing professionals, data analysts, and business strategists, teaching practical skills to analyze customer behavior, generate insights, and drive business growth using generative AI (GenAI). It focuses on applying GenAI techniques in market research and customer behavior analysis to enhance marketing strategies. By the end of the 2-hour course, you will be able to identify GenAI tools, use AI-driven research strategies to gain insights from big data, and evaluate how to integrate AI into business strategies. The course emphasizes both theory and practical application with real-world case studies. A background in data analysis, marketing, or business strategy, along with basic AI knowledge, is recommended for success.
涵盖的内容
1个视频1篇阅读材料1个插件
This lesson introduces the fundamentals of AI and generative AI in market research, focusing on consumer behavior analysis. You will explore practical applications, tools, and case studies to understand how AI can enhance market insights and transform traditional research methods.
涵盖的内容
2个视频1个作业1个插件
This lesson covers the essentials of working with big data, including preprocessing, cleaning, and visualization. Youwill learn how to use generative AI to generate actionable insights from complex datasets.
涵盖的内容
2个视频2篇阅读材料1个作业1个插件
This lesson focuses on the strategic importance of AI-generated insights and their integration into business planning. You will develop a framework for incorporating AI insights into your strategic plans and learn continuous improvement strategies
涵盖的内容
3个视频2篇阅读材料2个作业1个插件
获得职业证书
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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