By completing this course, you will master the skills needed to execute effective social media planning, analyze data to gauge its impact, and evaluate and revise your strategies for optimal performance. This course will guide you through implementing a comprehensive social media plan and evaluating its success using various tools to gather consumer data. You will learn to develop targeted, effective social media strategies that align with your business goals.


您将学到什么
Learn to execute effective social media planning.
Analyze social media data to better understand impact.
Evaluate the social media strategy and revise.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有2个模块
You will understand how to implement the social media plan created and how to evaluate its performance. Understanding the different tools available will allow you to gather data on consumers and develop more targeted, more effective social media plans. You will understand how to evaluate the social media strategy and revise content to optimize performance.
涵盖的内容
13个视频8篇阅读材料1次同伴评审
You will develop and refine a social media plan for your business. From research and consumer insight, you will understand how to create buzz on social media and practice marketing communications using paid, earned, shared, and owned media. You will gain feedback on your social media plan and have the opportunity to revise before implementing. Finally, you will understand how your social media plan fits with the company's great vision and business goals.
涵盖的内容
16个视频6篇阅读材料1个作业1次同伴评审
获得职业证书
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。