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External Communications Channels

External Communications Channels

本课程是 Corporate Communications 专项课程的一部分

位教师：Chris Ruoff

2,636 人已注册

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

34 条评论

初级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

34 条评论

初级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations
Differentiate between the functions of internal and external communications
Recognize the impactful results of leveraging social media and encouraging two-way communication with customers

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

5 项作业

授课语言：英语（English）

91%

of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Corporate Communications 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. Additionally, complete this certification by identifying best practices for external communications, including segmenting your audience and leveraging social media and two-way communications with stakeholders.

单元详情

Welcome to Module 1, External Communications. In this module, we will explore effective external communication strategies and channels, which are crucial for building and maintaining a positive public image. External communication is also important for recruiting candidates through effective messaging that will entice them to consider you as an employer.

涵盖的内容

2个视频1篇阅读材料1个作业1个讨论话题1个插件

2个视频总计32分钟

External Communications28分钟
External Communications4分钟

1篇阅读材料总计2分钟

Required Readings and Resources2分钟

1个作业总计30分钟

Module 1 Knowledge Check30分钟

1个讨论话题总计30分钟

Module 1 Discussion30分钟

1个插件总计2分钟

Video: How Tala Helps Financially Underserved People Realize Their Dreams2分钟

Welcome to Module 2, The Role of Communications in Corporate Branding. This module will illustrate the importance of corporate branding and image in building a strong brand. We will learn how customer testimonials and use cases demonstrate the value of your product or service, both of which are strategies for building trust and credibility with potential customers.

涵盖的内容

2个视频1篇阅读材料1个作业1个讨论话题

Welcome to Module 3, Media Relations and Investor Relations. This module will explore how effective media relations help organizations gain positive media coverage, and build and maintain relationships with journalists, media outlets, and influencers. These elements form the foundation of successful PR campaigns and help organizations effectively manage their relationships with investors and stakeholders.

涵盖的内容

1个视频1篇阅读材料1个作业1个讨论话题

Welcome to Module 4, Best Practices in External Communication. This module will share the best ways to communicate externally, including strategies for segmenting your audience, branding, encouraging two-way communications, and leveraging social media. These strategies help organizations engage in meaningful discussions to foster relationships with customers and identify brand ambassadors. Social media communications in particular are a great way to introduce and engage customers, partners, and more with your brand personality.