When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Corporate Communications

Introduction to Corporate Communications

本课程是 Corporate Communications 专项课程的一部分

位教师：Chris Ruoff

9,800 人已注册

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

107 条评论

初级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

107 条评论

初级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Identify the benefits of transparency and storytelling in corporate communication
Differentiate between which collaboration tools and communication channels to use for various audiences
Recognize personality traits and skills required for various communication roles

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

4 项作业

授课语言：英语（English）

91% of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Corporate Communications 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.

单元详情

Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.

涵盖的内容

1个视频2篇阅读材料1个作业1个讨论话题

Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.

涵盖的内容

3个视频2篇阅读材料1个作业1个讨论话题1个插件

3个视频总计49分钟

Corporate Communication Tools35分钟
Guest Speaker, Jessica Arnaldo on Storytelling10分钟
Guest Speaker, Jessica Arnaldo on Storytelling4分钟

2篇阅读材料总计23分钟

Required Readings and Resources3分钟
Supplemental Resources20分钟

1个作业总计30分钟

Module 2 Knowledge Check30分钟

1个讨论话题总计30分钟

Module 2 Discussion30分钟

1个插件总计3分钟

Video: UCIAA Scholars Stories3分钟

Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.

涵盖的内容

1个视频2篇阅读材料1个作业1个讨论话题

Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.

涵盖的内容

2个视频2篇阅读材料1个作业1个讨论话题

2个视频总计40分钟

Module 4.1 - Corporate Communications as a Career30分钟
Module 4.2 - Guest Speaker, Jessica Arnaldo on the Field of Communications10分钟

2篇阅读材料总计33分钟

Required Readings and Resources3分钟
Supplemental Resources30分钟

1个作业总计30分钟

Module 4 Knowledge Check30分钟

1个讨论话题总计30分钟

Module 4 Discussion30分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

授课教师评分

(26个评价)

Chris Ruoff

University of California, Irvine

3 门课程11,345 名学生

提供方

University of California, Irvine

学生评论

5 stars
74.76%
4 stars
21.49%
3 stars
2.80%
2 stars
0.93%
1 star
0%

显示 3/107 个

已于 Dec 18, 2025审阅

This introduction to the industry is not only highly relatable but also brilliantly crafted, drawing you in and making you feel connected right from the start! Go UCI Anteaters!

已于 Oct 6, 2025审阅

Clear course, well put together , covering a very good extent of the topic. Well done

已于 Mar 20, 2024审阅

I LOVE EVERYTHING ABOUT THIS COURSE. IT REALLY GIVES YOU DETAILS ABOUT COMMUNICATION AND THE MANY CAREER OPPORTUNITIES THAT EXIST. THE STORY TELLING PART OF IT WAS MY BEST LESSON

查看更多评论