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Understanding Corporate Communications

Understanding Corporate Communications

位教师：Hector Sandoval

4,150 人已注册

包含在中

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1个模块

深入了解一个主题并学习基础知识。

32 条评论

初级等级

推荐体验

7 小时完成

灵活的计划

自行安排学习进度

1个模块

深入了解一个主题并学习基础知识。

32 条评论

初级等级

推荐体验

7 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions

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作业

5 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有1个模块

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.