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Università Bocconi

Food & Beverage Management

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.

状态:Global Marketing
状态:Consumer Behaviour
课程小时

精选评论

KS

5.0评论日期:Jul 23, 2024

best Food & Beverage course out there i really leant a lot in this course mostly because of the innovations that are happening in the world of Food & Bev thank you very much Coursera

MT

5.0评论日期:Oct 23, 2020

This course was very useful in terms of understanding different dilemmas in managing food and beverage businesses. Information was presented in a professional way. I highly recommend this course.

FD

4.0评论日期:May 29, 2020

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

AN

5.0评论日期:May 26, 2020

It was really informative and loved the way in which the course was structured and presented. Hope there's more courses along the similar line on food & beverage topics as well as on management.

MD

5.0评论日期:Aug 8, 2020

Very well explained, with very clear and precise examples. I learnt a lot during this course and I'm already trying to find another course to follow and learn new things. Highly recommend!

SN

5.0评论日期:Dec 2, 2022

This course was very helpful in introducing to me about the managerial decisions and strategic business decisions, that I must decide upon before venturing in to the Food and Beverage sector.

AA

4.0评论日期:Dec 24, 2020

Hi, I am food technologistThis course was very interesting and informative and related to my field. It increases my knowledge about food and beverage management.Thanks for this Informative course

MM

5.0评论日期:Jun 27, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

SS

5.0评论日期:Jan 24, 2021

Course and presentation was fantastic, since Im working at F&B field it was amazing thing to me to raise my skill so much higher.Mr. Gabrielle Toro and University Bocconi big thank you !

SZ

4.0评论日期:Sep 11, 2020

The content of the course is great, and very well explained.Unfortunately, many of the advertisement campaign's links don't work anymore, and you have to search for the materials on the web.

EC

5.0评论日期:May 19, 2020

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

SB

5.0评论日期:Jul 18, 2020

This is an extraordinary course for a professional who wants to understand the entire food business landscape in a short time. I would definitely recommend it to every Food & FMCG enthusiast.

所有审阅

显示:20/1,354

Ilana Goldshmidt
3.0
评论日期:Jun 11, 2017
Job Langenhuijzen
5.0
评论日期:Sep 13, 2020
Shilpa Lalan
5.0
评论日期:Jul 28, 2020
andrea battello
5.0
评论日期:Apr 1, 2019
Mauro
5.0
评论日期:Jun 28, 2016
Babette Calabresi
5.0
评论日期:Sep 2, 2019
Saw A Rock
5.0
评论日期:Jan 2, 2019
Cristina Holgado
5.0
评论日期:Feb 2, 2019
Shashwat Bharti
5.0
评论日期:Feb 12, 2019
tatiana hernandez
5.0
评论日期:Jul 14, 2020
Lam Ho Wai
5.0
评论日期:Dec 4, 2016
Alejandro Motter Fadul
5.0
评论日期:Jul 25, 2019
Federico Venturi
5.0
评论日期:Jan 31, 2019
Massimo Sansonetti
5.0
评论日期:Mar 29, 2019
Christos Ntouxidis
5.0
评论日期:Mar 30, 2019
Dide Vurgun
5.0
评论日期:Jan 14, 2019
Miranda Li
5.0
评论日期:Apr 1, 2019
RADHIKA AGARWAL
5.0
评论日期:Mar 16, 2019
Nabin Khadayat
5.0
评论日期:Mar 13, 2019
Amin Had
5.0
评论日期:Apr 12, 2020