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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

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4,987 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

AA

Dec 24, 2020

Hi, I am food technologistThis course was very interesting and informative and related to my field. It increases my knowledge about food and beverage management.Thanks for this Informative course

FD

May 29, 2020

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

筛选依据：

126 - Food & Beverage Management 的 150 个评论（共 1,337 个）

创建者 sophie s

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Jan 27, 2016

High quality of marketing issues in food and beverage

Lot of significant exemples in all chapters

Very good teacher

创建者 Adriana H E

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Nov 21, 2015

Very clear, good examples, teacher goes "to the point". What I have learned is being very useful for my business.

创建者 Eduardo L

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Apr 12, 2020

Amazing course with loads and loads of knowledge which is totally applicable on your daily professional routine

创建者 Valentina T

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Apr 6, 2021

Corso molto utile, il professore ha concetti molto chiari e concisi e rimangono ben memorizzati nella mente!

创建者 Edgar P M

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Dec 23, 2015

The best course in this field, there isn't another specialized course in food and beverage management here.

创建者 Jose L H M

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Sep 14, 2015

Excelente course, excelent mentor, great oportunity, I hope you made more courses like this and from boconi

创建者 Johnny S

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Jan 20, 2016

Very informative course. Gabrielle is a fascinating lecturer and I very much enjoyed taking this course.

创建者 Regino S

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Mar 6, 2020

Best course ive taken in coursera in several years, so grateful for this fascinating experience. Bravo!

创建者 Mostafa R A

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Feb 11, 2020

This course is absolutely fantastic.I must inform my colleagues at Burger King to complete this course.

创建者 Efstathios K

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Feb 17, 2018

Very good course. Teach me general informations about F&B industry,market segmentation and strategies.

创建者 Maggie S

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Mar 30, 2020

It's very informative and all the interviews are very useful and inspiring. I really enjoy the course.

创建者 Navneet S

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Jun 30, 2019

This course material is perfect for the understanding of various management skills in food department.

创建者 Siyi M

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Jan 14, 2016

Very interesting and informative. I believe I will constantly review the course content in the future.

创建者 federico f

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Mar 1, 2018

Gentile Prof . Troilo , well done ! mi piacerebbe collaborare su queste tematiche

buon lavoro

federico

创建者 Carlos E B S

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Nov 7, 2017

Great Course! Great Content! Awesome Professor!

Thanks Gabriele for share this huge knowledge with us.

创建者 Max B

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Nov 8, 2015

This course is very well structured and conveys it's content in an interesting and comprehensive way.

创建者 Lyndsay C

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Jul 10, 2017

Very interesting; offers an insight into the F&D industry, with clear lectures and relevant topics.

创建者 Chichan H

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Dec 22, 2015

Excelente, y muy actualizad, altamente recomendable para los que estamos en el esta industria!!!!

创建者 Ferruccio M

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Nov 6, 2015

Great course! Very well organized and with some quality interviews as well. Totally recommended

创建者 Serene A

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Dec 20, 2019

Very enjoyable course!! I recommend this to anyone who is new to food and beverage management!

创建者 Saulo L

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Apr 17, 2016

Very interesting for those who seek for food and beverage course with high quality. Congrats

创建者 Marko M

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Oct 29, 2017

This course was very helpfull, and I'm glad and thankful I had an opportunity to take it.

创建者 JOSE B

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Feb 1, 2020

Excelente, aprendí demasiado y me sirvió para ponerlo en práctica en mi empresa.

Gracias.

创建者 Kacper “ G

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Nov 2, 2019

I truly enjoyed this course. I took a lot of knowledge which I can apply in my industry.

创建者 Roberto A

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Apr 10, 2018

The course is good, uses rather complex lexicon but the lessons are properly spread out.