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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

筛选依据：

3151 - Foundations of Digital Marketing and E-commerce 的 3175 个评论（共 7,121 个）

创建者 Thiha A

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Dec 17, 2025

I realized the data and marketing structure.

创建者 Zaid A

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Aug 18, 2025

Best Course For Basics Of Digital Marketing.

创建者 ahmad a

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Jul 15, 2025

It was amazing course and amazing experience

创建者 Orlando R L A

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Jul 7, 2025

me ayudo a fortalecer habilidades digitales.

创建者 Manuel A D T

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Mar 27, 2025

Excelente, dinámico y muy bien estructurado.

创建者 María G G O

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Jan 17, 2025

Great info! Useful and simple, but effective

创建者 Chris R M

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Jan 10, 2025

I have refreshed my knowledge and confidence

创建者 Edgard C

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Nov 13, 2024

precise, punctual and very straight forward.

创建者 Zulma N

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Oct 30, 2024

Me encanto muy ilustrativo, aprendí mucho...

创建者 Buğra Y

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Sep 2, 2024

Great for beginners to learn about basics :)

创建者 Aurida M

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Aug 18, 2024

good course and affordable fees. terimakasih

创建者 PARSAORAN P

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Jul 26, 2024

sudah selesai saya minta sertifikat di kirim

创建者 Asma I

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Feb 6, 2024

wowwww! that was just a power packed course.

创建者 Julius L

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Jan 22, 2024

This course was great. Thanks Coursera, 🙏🏿

创建者 Vanessa A

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Jan 9, 2024

Very informative and paced super reasonable.

创建者 abraham n

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Aug 9, 2023

This course was really nice and motivational

创建者 Dozie E

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Aug 2, 2023

I enjoyed every journey through this course.

创建者 Sona D

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May 28, 2023

excellent for both beginners and experienced

创建者 Polett O

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May 26, 2023

Great course, very understandable and clear.

创建者 Nguyễn Q S

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Apr 24, 2023

excellent course , a whole new thing for me.

创建者 AHMAD D B S

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Apr 17, 2023

TOO MANY INPUT AND KNOWLEDGE.THANKS COURSERA

创建者 MARIA D S P

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Mar 21, 2023

Ha sido fantástico, ameno y muy instructivo.

创建者 arbabhassan

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Dec 9, 2022

A VERY WELL STRUCTURED AND UP TO DATE COURSE

创建者 Osawe o

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Nov 13, 2022

Great course, full of details and resources

创建者 Skhululwe M

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Oct 29, 2022

THIS COURSE IS VERY HELPFUL AND INFORMATIVE