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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3226 - Foundations of Digital Marketing and E-commerce 的 3250 个评论（共 7,121 个）

创建者 sire a

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Aug 27, 2022

well presented and very easy to understand.

创建者 Ieva U

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Jul 14, 2022

Great basics on e-commerce and e-marketing.

创建者 Kerry C

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Jun 24, 2022

excellent introduction to online marketing

创建者 Azan A

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May 23, 2022

All basics of digital marketing are covered

创建者 Samantha C

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May 21, 2022

Very easy to follow with great information

创建者 Gael M M

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Nov 19, 2025

un curso que asienta unas bases increibles

创建者 Author N O

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Oct 30, 2025

extremely insightful I learned quite a bit

创建者 Lê T T

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Sep 13, 2025

An amazing course for successful marketers

创建者 LUCAS R B C

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Sep 12, 2025

Excelente experiencia. Muy recomendado👏🏾

创建者 Jaream P

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Apr 16, 2025

Very easy to follow and super informative.

创建者 Parmar M

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Apr 16, 2025

this course is good for a students and all

创建者 Megha S

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Apr 9, 2025

Great course for understanding the basics.

创建者 Ixchel C

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Feb 21, 2025

Increible curso, de mucha ayuda. Agradezco

创建者 FELIPE A H M

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Jan 8, 2025

Excelente contenido y de manera organizado

创建者 Adrian D

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Dec 17, 2024

The information was easily comprehensible.

创建者 Carlos A P J

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Dec 6, 2024

Best course for learning digital marketing

创建者 Gunjeet J

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Nov 25, 2024

Quiet helpful in brushing up the knowledge

创建者 Deborah O

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Aug 7, 2024

This is very interesting course, I love it

创建者 Brynn J

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Aug 6, 2024

Well done! I was intrigued the whole time!

创建者 Vinoth K

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Aug 2, 2024

very useful for learning from the scratch.

创建者 Muhammad K A

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May 12, 2024

this is an easy way to improve your skills

创建者 Norman B

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May 8, 2024

Super aufbereitet und sehr gut zum Lernen!

创建者 Francis R

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Apr 29, 2024

One of the best course I have done so far.

创建者 Aswin K

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Apr 3, 2024

it was a great journey and i learned a lot

创建者 Anamika J

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Feb 22, 2024

very helpful, clear and easy to understand