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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3426 - Foundations of Digital Marketing and E-commerce 的 3450 个评论（共 7,121 个）

创建者 Yahya B F

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Sep 4, 2023

thank you coursera thank you google ♥️

创建者 Christine B

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Jul 30, 2023

VERY HELPFUL AND A LOT OF INFORMATION.

创建者 Muchiri K

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Jul 13, 2023

Very flexible hours and alot to learn.

创建者 Viktoriia K

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Jul 1, 2023

thanks for interactive knowledge base!

创建者 Richard I U

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Jun 23, 2023

IThis courserelevantlessas tbeginners.

创建者 Galladima A

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Jun 18, 2023

awesome experience and valuable skills

创建者 Elmira M

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May 11, 2023

simple language meaningful information

创建者 Solomon E

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May 11, 2023

useful course . thanks for google team

创建者 Shafaq Z

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May 1, 2023

I have learned alot from this course .

创建者 Nisar U H

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Mar 30, 2023

very informative and amazing to learn.

创建者 Tristan K

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Jan 23, 2023

THIS PART MAKES YOU HUNGRY FOR MORE!!!

创建者 S G

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Nov 22, 2022

I am going to perceive my carrier here

创建者 MD E K

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Nov 13, 2022

I AM VER MUCH PLEASED FOR THIS COURSE.

创建者 Tulani L

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Nov 3, 2022

Very informative, definitely worth it.

创建者 Mariam A

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Oct 18, 2022

Great one it exceeded my expectations

创建者 Ma. E P

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Oct 6, 2022

Simple and easy to follow. Thank you!

创建者 Wyckliffe O

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Oct 2, 2022

Detailed, engaging, and just perfect!

创建者 Jonathan W

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Sep 13, 2022

Very informative and well structured!

创建者 Nursyamila A b J

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Aug 4, 2022

thank you to myself work hard for this

创建者 Abusuhailah

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Sep 29, 2025

What a great course! Thank you Google

创建者 JENNIFER N P N

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Jul 2, 2025

Me encantó me pareció muy interesante

创建者 Asad A A

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Jun 18, 2025

Excellent Skills knowledge by tutors.

创建者 Alexander O M

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Apr 15, 2025

excelente curso lo recomiendo al 100%

创建者 Patrick A

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Feb 17, 2025

Great insights, very well renditioned