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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3601 - Foundations of Digital Marketing and E-commerce 的 3625 个评论（共 7,120 个）

创建者 Hager H S

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Nov 16, 2022

thank you this course is very good

创建者 Quincy z

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Nov 2, 2022

It so easy to learn with coursera.

创建者 Mohammad S

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Sep 18, 2022

Great and inclusive introduction

创建者 CHALISA N

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Sep 12, 2022

This course improve my knowledge.

创建者 César E O B

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Aug 24, 2022

This course is amazing. Thank you!

创建者 Maha A

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Jun 18, 2022

many info in short time in pro way

创建者 Abderrahim K

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Jun 12, 2022

very insight and interacting cours

创建者 Alejandro V

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Jun 10, 2022

Excelente material, aprendí mucho.

创建者 Abu S

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Sep 29, 2025

I got the clean learning process.

创建者 Mohamed F

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Sep 18, 2025

Thanks for the great opportunity.

创建者 منصور ب م ا

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Aug 22, 2025

مفيدة ... كانت ممتعة بقدر الفائدة

创建者 Gloire D

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Jul 17, 2025

Practical and very understandable

创建者 سعد أ ع ا

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Jun 5, 2025

دورة جداً ممتازة ومفيدة شكراً لكم

创建者 Grishon M

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May 15, 2025

looking forward to my certificate

创建者 Dipankar S .

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May 9, 2025

Excellent Thank you Coursera Team

创建者 Farah S B

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Feb 21, 2025

metodenya mudah dipahami..awesome

创建者 Soman S

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Jan 12, 2025

Very beneficial and useful course

创建者 Diksha S

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Nov 24, 2024

it was great to have all insights

创建者 Devender K

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Nov 1, 2024

It's a great learning experiance.

创建者 Birhan t

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Oct 22, 2024

very clear and effective learning

创建者 AHMAD R A F

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Jul 31, 2024

i am very well about this program

创建者 Ediomi J E

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Jun 12, 2024

Very exceptional and educative 🙌

创建者 Samruddhi K

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May 9, 2024

all the teachers are very best...

创建者 Valeriia B

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Feb 25, 2024

Perfect for a start in marketing!

创建者 Gaby S

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Jan 6, 2024

Excelente todo muy bien explicado