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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3626 - Foundations of Digital Marketing and E-commerce 的 3650 个评论（共 7,120 个）

创建者 Natural B

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Dec 26, 2023

i like this program becuse i need

创建者 Deleted A

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Nov 29, 2023

I learned a lot From this course

创建者 Amritpal S B

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Oct 14, 2023

Very informative & easy to follow

创建者 NWAY N Y H

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Oct 8, 2023

You will never regret it !I swear

创建者 Rahmi P

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Oct 2, 2023

mengerti kemampuan dasar marketer

创建者 SURAJ S ( M

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Sep 15, 2023

it is really good and interesting

创建者 Kanisha P

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Sep 3, 2023

A GREAT EXPERIENCE ,THANK YOU..!!

创建者 Kyle H

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Aug 31, 2023

Loved it. Tricky....but loved it.

创建者 Muhammad M K

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Aug 9, 2023

An Excellent Course for Beginners

创建者 Ammar u i

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Aug 3, 2023

Really helpful and amazing course

创建者 Supisara P

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Jul 24, 2023

The lesson is easy to understand.

创建者 Patrick N

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Jul 15, 2023

Comprehensive and well-structured

创建者 Malaika M

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May 3, 2023

outstanding, helpful and fruitful

创建者 Kishore K D

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May 1, 2023

One of the best courses ever had.

创建者 Muhammad A

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Apr 2, 2023

Very useful and wonderful course.

创建者 akshay s

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Feb 24, 2023

great learning opportunity for me

创建者 Rohan C

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Feb 10, 2023

Learnt a lot through this course.

创建者 Kevin A I E

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Jan 22, 2023

Great for refresh basic knowledge

创建者 Malaika K

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Dec 9, 2022

very informative courses thankyou

创建者 Rebecca L

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Dec 6, 2022

great course!! I would recommend.

创建者 Liban B

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Nov 17, 2022

A wonderful life changing course!

创建者 Janaka S

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Nov 9, 2022

very clear lessons. easy as A,B,C

创建者 YUzril Y

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Oct 26, 2022

Data storytelling are fascinating

创建者 pallabi s

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Oct 8, 2022

Great learning experience so far

创建者 Ubaidullah S

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Sep 19, 2022

I learned a lot from this course