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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3701 - Foundations of Digital Marketing and E-commerce 的 3725 个评论（共 7,120 个）

创建者 Robert M

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Jun 14, 2022

Very insightful and eye opening.

创建者 Raditya M

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Nov 9, 2025

kursus ini sangat membantu saya

创建者 Francesca F

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Sep 4, 2025

Learned a lot from this course!

创建者 Pulibandla A C

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Aug 18, 2025

The certificate is not provided

创建者 Sanele N

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Aug 17, 2025

This course is simple i love it

创建者 Adriana

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Jul 25, 2025

Super happy for the content!!!!

创建者 Shivani T

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Jul 21, 2025

Useful for job profile buildup.

创建者 Ifrah A

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Jul 10, 2025

very productive way of teaching

创建者 Shivam S

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Apr 25, 2025

It was very informative course.

创建者 Alibi O

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Mar 15, 2025

Absolutely rich and infromative

创建者 Asia T

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Mar 3, 2025

it's easy, simple to understand

创建者 Francisco J T P

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Feb 20, 2025

Ameno, interesante y entendible

创建者 kumar s

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Feb 9, 2025

THIS IS BEST FOR FUTURE SUPPORT

创建者 Haris B A

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Jan 9, 2025

An amazing course one can have.

创建者 Roberson R

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Oct 23, 2024

Excelente. Curso muito Completo

创建者 Kayhan W

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Aug 2, 2024

the best course i've ever seen.

创建者 Jang T

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Aug 1, 2024

Good course, clearly knowledges

创建者 Tshepiso M

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Jun 13, 2024

This course is very interesting

创建者 Priyavrat S

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Jun 6, 2024

great course designed by google

创建者 Louise C

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May 25, 2024

Love learning here at coursera!

创建者 sunday a (

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Mar 21, 2024

very educative and well tutored

创建者 Kennedy I

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Feb 5, 2024

Excellent!!! Thank you for this

创建者 Aliusha A

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Jan 25, 2024

The course is great, thank you!

创建者 Aksana M

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Jan 14, 2024

Great start of new career path!

创建者 mahmoud A

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Jan 12, 2024

Great Project, keep going Team.