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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3726 - Foundations of Digital Marketing and E-commerce 的 3750 个评论（共 7,120 个）

创建者 usama a

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Sep 20, 2023

Great course easy to understand

创建者 sharique a

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Jul 30, 2023

AMAZING VIDEOS AND CONTENTS!!!!

创建者 An H H

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Jul 29, 2023

so many new and value things to

创建者 Dinh T M L

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Jul 21, 2023

Really enjoy the course so far!

创建者 Parneet K

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Apr 26, 2023

amazing and valuable experience

创建者 Engr. I A

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Apr 8, 2023

very interested and informative

创建者 mussa z

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Apr 2, 2023

Learned and equipped new skills

创建者 Muhammad A

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Mar 25, 2023

Great experience in this course

创建者 Estefania V O

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Feb 7, 2023

Amaizing course I learned a lot

创建者 raam k

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Jan 16, 2023

keep the pass percentage as 75%

创建者 Rim E S

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Jan 4, 2023

Very interesting and effective!

创建者 Berenice D

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Dec 18, 2022

Very educational and thorough!!

创建者 Shruthi Y

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Nov 20, 2022

excited to finish the course!!!

创建者 Syed M H

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Oct 27, 2022

It was great experience for me

创建者 Scott D

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Oct 25, 2022

Great course and value so far.

创建者 Rafia A

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Oct 17, 2022

Excellent learning opportunity

创建者 Salah M A A

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Aug 26, 2022

great and useful course. thanks

创建者 Stacey S

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Aug 25, 2022

I learned a lot about the topic

创建者 Kiara C

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Aug 13, 2022

Easy to understand and detailed

创建者 M B K .

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Jun 26, 2022

Excellent course for a Beginner

创建者 Ally B

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May 10, 2022

Loved this foundational course.

创建者 Anjum K

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Nov 13, 2025

It has been a great experience

创建者 Azra N

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Oct 4, 2025

i enjoyed learning this course

创建者 Adiel S

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Oct 1, 2025

Conteúdo muito bom e completo!

创建者 Natacha Z

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Jun 7, 2025

excelente material y contenido