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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3876 - Foundations of Digital Marketing and E-commerce 的 3900 个评论（共 7,120 个）

创建者 Sintija J

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Nov 17, 2023

I enjoy the learning process

创建者 ami a

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Nov 5, 2023

Great information, Thank you

创建者 Uduak E

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Aug 20, 2023

So much to learn, I love it!

创建者 david M

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Jul 31, 2023

Thorough and well presented!

创建者 Eldina Z

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Jun 19, 2023

Very interesting and useful!

创建者 SHAISTA S

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Jun 10, 2023

so good course so much learn

创建者 Du'a N Y Z ד ז

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Mar 11, 2023

Informative & easy-to-follow

创建者 Terrance G

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Mar 7, 2023

Amazing start to the program

创建者 Hossam Z

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Feb 23, 2023

Excellent from all aspects.

创建者 Asilo D

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Feb 14, 2023

The course was very engaging

创建者 Trick S

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Feb 3, 2023

This coure is surely amazing

创建者 Gokul K

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Jan 16, 2023

good course it helps me lot

创建者 Double 0 G

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Dec 31, 2022

Useful detailed information,

创建者 Abhinav S

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Dec 16, 2022

GREAT LEARNING FOR BEGINNERS

创建者 Cj M

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Dec 6, 2022

definitely going to continue

创建者 Muhammad A K

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Nov 25, 2022

i like to learn new horizons

创建者 Sakina C (

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Nov 15, 2022

Informative and interesting.

创建者 Nader G

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Nov 12, 2022

It was great i learned a lot

创建者 Netrnapha S

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Nov 6, 2022

ฉันชอบที่ได้เรียนหลักสูตรนี้

创建者 Ēriks P

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Oct 20, 2022

Замечательное преподавание!

创建者 Akinfenwa G A

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Oct 13, 2022

Awesome Content, Great Team

创建者 Olumide O O

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Sep 17, 2022

Great course Great delivery

创建者 Furqan S

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Jul 19, 2022

Nice content by Google Team!

创建者 Gabriel E

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Jul 12, 2022

very educutive and engaging

创建者 Jose I S

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Jun 28, 2022

muy bueno , pero muuy basico