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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3951 - Foundations of Digital Marketing and E-commerce 的 3975 个评论（共 7,120 个）

创建者 Waleed B

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Jul 1, 2022

very good study and easy...

创建者 Love J

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Jun 22, 2022

Great Course! Learned A LOT

创建者 Ahmed K

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May 23, 2022

Amazing, easy and enjoyable

创建者 DIEGO A M C

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Nov 21, 2025

MUY BUENO ME HA ENCANTADO.

创建者 Misbah

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Nov 9, 2025

Great it's benefial for us

创建者 Habiba T

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Nov 7, 2025

Too much benificial course

创建者 Nurul A N

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Oct 9, 2025

THANK YOU SO MUCH COURSERA

创建者 Suhana G

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Oct 5, 2025

Great course for beginners

创建者 MARCO K

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Jul 30, 2025

Tolle Präsentation mit KI!

创建者 Milagros S A

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Jul 9, 2025

deseo bajar mi certificado

创建者 Kim N

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Jul 6, 2025

gooooooooooooooddddddddddd

创建者 SHAIK I

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Jun 15, 2025

this is a wondefull course

创建者 pavan k p

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Apr 27, 2025

Great course for beginners

创建者 Kenny G

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Apr 16, 2025

Great introduction classes

创建者 Mariah C

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Mar 20, 2025

It’s a great understanding

创建者 Deborah N

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Mar 19, 2025

Amazing course and tutors.

创建者 Illene N C

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Mar 6, 2025

This course helps me a lot

创建者 Mihir B

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Mar 5, 2025

This Course Is Best For Me

创建者 Kishan P

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Oct 25, 2024

Very helpful course for us

创建者 Zwelakhe N

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Oct 13, 2024

great course i learnt alot

创建者 amna s

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Oct 6, 2024

really enjoyed this course

创建者 Xochitl L

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Sep 26, 2024

very informative, loved it

创建者 khushi v

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Sep 4, 2024

best place to learn so far

创建者 Zara B

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Jul 18, 2024

Explained alot really well

创建者 Bwalya M

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Jul 5, 2024

loved it, very informative