Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

5726 - Foundations of Digital Marketing and E-commerce 的 5750 个评论（共 7,118 个）

创建者 JOYCE E F G S

•

May 2, 2025

otimo

创建者 هشام ع ح

•

Apr 20, 2025

ممتاز

创建者 Nidhi R

•

Apr 12, 2025

great

创建者 ANTONIO K K S F

•

Apr 9, 2025

Ótimo

创建者 EMILY D M

•

Apr 2, 2025

otimo

创建者 Kivenny G d S

•

Mar 31, 2025

otimo

创建者 Oshama H

•

Mar 22, 2025

great

创建者 Ezekiel O

•

Feb 20, 2025

great

创建者 Izabela M

•

Feb 12, 2025

super

创建者 Thiare A

•

Jan 27, 2025

great

创建者 احمد ي

•

Jan 11, 2025

جميلة

创建者 Riddhimitha N

•

Jan 11, 2025

great

创建者 Sornalakshmi N

•

Dec 29, 2024

super

创建者 Abdul M A

•

Dec 22, 2024

Great

创建者 Rafi R F

•

Nov 19, 2024

keren

创建者 Raheb S a m

•

Nov 15, 2024

ممتاز

创建者 Arijit D

•

Nov 11, 2024

great

创建者 NAW H K H -

•

Oct 29, 2024

great

创建者 Aysuliu U

•

Oct 22, 2024

Super

创建者 سمر ب م ب س ا

•

Oct 16, 2024

رائعة

创建者 PRATEEK T

•

Oct 7, 2024

vnice

创建者 عيد س

•

Oct 5, 2024

great

创建者 DƯƠNG H M

•

Oct 2, 2024

Good!

创建者 Yasmine F

•

Oct 1, 2024

GREAT

创建者 Ananthu B

•

Sep 27, 2024

great