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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

6426 - Foundations of Digital Marketing and E-commerce 的 6450 个评论（共 7,110 个）

创建者 Ana K M B

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Feb 12, 2025

La traduccion puede mejorar, azctualmente la traduccion complica un poco el aprendizaje.

创建者 Saurabh S

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Jun 30, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

创建者 Muhammad A S

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Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

创建者 Deleted A

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Oct 16, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

创建者 Natalia S

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Sep 13, 2025

dosyć podstawowy modul dla osoby pracującej w branży, niemniej dobry na początek kursu

创建者 Rina K T

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Aug 9, 2024

I found this really helpful and amazing really good to improve our own better version

创建者 Abdelali H

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Sep 13, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

创建者 Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

创建者 Viviana C

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Apr 28, 2025

puede mejorar las traducciones al español colombia aun es confuso en algunos aspectos

创建者 Carolyn M

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Jun 13, 2023

Very informative course that provides a good introduction to the field of marketing.

创建者 Matthew D

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Jan 12, 2025

GOOD COVERAGE OF THE BASICS OF MARKETING SND I LIKE THE WAY THE COURSE IS LAID OUT.

创建者 NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

创建者 Carmen G

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Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

创建者 Nina S

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Oct 30, 2024

it would be great if we would know which software program to use to track the data

创建者 Juliana C

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Aug 13, 2024

A great way to introduce you to the concepts and foundations of digital marketing.

创建者 Shruthi c

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Aug 5, 2023

It is a good course that provides an overview of digital and e-commerce marketing.

创建者 amani

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Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

创建者 Juan C G I

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Mar 14, 2025

Me gustaría más definiciones con fórmulas de cálculo de las métricas de desempeño

创建者 Sonali S

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Jun 16, 2024

its a excellent course for beginner level who wants to explore digital marketing.

创建者 Aayush S

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Jun 7, 2024

Could be more interesting and interactive but overall a good course for beginners

创建者 Samia B A

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Jul 7, 2023

in the certificate they are not showing my name. My full name is Samia Binte Azad

创建者 Luca D

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Aug 13, 2025

Very helpful. Clear and smart. It's a shame there wasn't an Italian translation.

创建者 MALLIKARJUNA R V

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Jul 23, 2024

The course has really set up a framework for the digital marketing certification

创建者 Gubbiesaurus

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Sep 17, 2025

Informative and good, but suspect some of the reasons are AI, and we hate that.